Erdos Hope Gold Rush Festival Clothing Industry Brand Awareness

Have you ever had fanaticism and anticipation of "Spring Sale" (Spring Festival shopping festival)?

It is the largest and most discounted shopping Carnival in Europe and the United States in one year.

Without any notice, businesses and consumers from all walks of life will spontaneously spend the holiday together.

Not long ago, Ordos group revealed that since 2009, Erdos has set the last weekend of February as "gold rush day", calling on Chinese clothing brands to collectively give back to consumers, advocating a new industry tradition and bringing consumers a Chinese version of "new spring Shopping Festival".

On February 27, 2009 -3 1, nearly 4000 clothing brand stores in the country participated in the first gold rush Festival.

"An unprecedented low price has always been the quality of gold". The Ordos gold rush festival will take this as the keynote, through the combination of "preferential" and "boutique", to better give back to consumers.

Mohamedal-Fayed, chairman of the world's second largest department store, Harrods (Harrods), pointed out: "consumers are not interested in low-priced goods, but at low prices for high-end goods."

Therefore, the soft gold of cashmere in Ordos gave the best sign and start of the gold rush Festival.

Erdos gold rush Festival not only brings great benefits and confidence to consumers, but also has five innovations: "mode initiative, time fixation, scale industry, internationalization of vision and brand activity".

First, the gold rush Festival is fixed on the last weekend of February every year. It hopes to form a fixed consumption pattern through the immobilization of time, just like the Spring Festival.

Secondly, Ordos said that although the gold rush festival was launched by Ordos, it did not want to be confined to a brand in Ordos. It hoped that more clothing brands would take part in it and integrate the efforts of the Chinese garment industry to achieve some industry influence.

Once again, gold rush Festival is a new attempt for China's apparel industry to integrate with the international business.

In fact, the Chinese clothing brand should not only conform to international standards in design and culture, but also explore internationalization in the mode of business operation.

The gold rush festival will become a brand. This is the attitude and goal of the gold rush Festival.

Ordos proposed that the brand participating in the gold rush festival must have a brand attitude.

This will not only affect the establishment of the gold rush festival brand, but also affect the brand establishment of all garment brands and the whole industry.

All this shows that the model of Ordos gold rush Festival is pioneering.

We hope that more clothing brands will join the gold rush festival to bring more surprises to consumers.

Wang Xiaonan: editor in charge