Native: Create Future Classic Shoes.

Mr. Scott Hawthorn, President of P > native, has come to Shanghai to attend the press conference and new ordering meeting of Canadian native authorized Shanghai Yi Mei Trading Co., Ltd., and has received an exclusive interview with Chinese media on native's brand story, Chinese market and future development, and also shared his personal experience and experience in the fashion industry.

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< p > native, in addition to practicality, the most popular thing is that it comes from different traditional designs, with bold and rich colors, and integrates them perfectly, creating a new and classic a target= "_blank" href= "//www.sjfzxm.com /" > shoes < /a >.

After the launch of the brand, it soon swept the streets of Europe, America and Japan.

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The products of < p > Canada natvie are all developed by the world's top a target= "_blank" href= "//www.sjfzxm.com/" > designer < /a >. In the Chinese market, the global integration product structure will be launched.

Natvie has made remarkable achievements in the US market, the Taiwan market and Japan's < a href= "//www.sjfzxm.com/news/index_s.asp" > market < /a >. Among them, the sales of children's shoes in the past two years have been growing rapidly, and many stars love them.

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< p > Q:Scott, Hello, first of all, please tell us about the origin of native brand.

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< p > A: the company was founded in 2009. We wanted to develop some shoes made of EVA foam technology.

As we all know, Crocs has been a successful example, but many people feel that its shoes are not fashionable enough, so we want to use the same production process, that is, EVA foaming technology, to create more fashionable shoes.

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The shoes of < p > Q:native are made of unique materials, which are antibacterial, dustproof, waterproof, and very light and comfortable. You are very curious about this material. Can you introduce them? < /p >

< p > A: this unique material is EVA, which is used in the production of many shoes. We only use this material in the shoes of the whole shoe, which is light, comfortable and easy to clean.

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< p > Q: how many series have been launched since the brand development? What are the most popular series? Which series do you personally like best? < /p >

< p > A: so far, native has launched about 15 different styles of series.

Now the most popular is the Jefferson series, followed by the Miller series. We also have a boot product called Jimmy, which sells well.

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Less than P, personally, my preferences are always changing. When I first set up, I like Jefferson series very much, but lately I am more keen on the upgraded version of Verona series (the top 4-5 of native product sales), and the new Venice Series in 2015.

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< p > Q: it is said that native is very popular with European and American, Hong Kong and Taiwan stars and tide people. What do you think is the reason? < /p >

< p > A: I think it depends on excellent partners. They have a strong driving force to show native to people.

At the same time, because of celebrities and celebrities are closely related to the new trend of fashion trends, cross-border cooperation with some well-known designers also has a certain role in promoting.

In addition, native itself is a popular leisure route, and everyone can wear it. The purpose is to create more interesting and fashionable shoes, which is also popular.

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< p > Q: since 2009, has native carried out cross-border cooperation activities? Is there any plan to cooperate with Chinese designers in the future? < /p >

In P > A:2011, we cooperated with Marc Jacobs. They used our materials in the upper part of Jimmy boots, which was only sold in New York.

In 2013, we launched a joint venture sale with comme de Garcons only in Tokyo.

In 2014, we worked with Japanese brand Lssey Miyake, and shoes were also restricted to Tokyo.

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< p > in view of 2014, we have the new China partner of Shanghai Yi Mei Trade Co., Ltd., so we are also looking forward to the opportunity to cooperate with Chinese designers in the future.

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