Textiles, Clothing And Luxury Goods: There Is No Big Change In The Industry As A Whole.

Since the beginning of 2014, the textile and garment sector has risen 28.46% in the Shanghai Stock Exchange, ranking sixth, winning 23.27 percentage points.

We are right.

Clothing is generally neutral and optimistic.

2013, the pformation and upgrading of the textile and garment industry has been carried out since the beginning of the year, and the management and management capabilities have been continuously improved. The leisure clothing has clearly defined the direction of future pformation, and the ability of home textile management and management has been gradually improved. In 2014, the performance of home textiles was determined.

The main concerns are: voyage shares, Luo Lai home textiles, Semir clothing (children's clothing is developing rapidly, mergers and acquisitions are gradually completed, performance is determined, Future Ltd can develop to children's clothing comprehensive service providers, we can expect), Hai Lan's home (close to market operation mode, and cost-effective products win more market space).

This month's topic: HUGO BOSS: multi brand + direct operation. This month, we studied the development process of international famous high-end clothing brand HUGO BOSS BOSS. According to the analysis of its development and operation mode, we believe that the success of HUGO BOSS mainly comes from: 1) HUGO BOSS currently owns four brands of BOSS main brand, BOSS Orange, BOSS and BOSS.

Among them, BOSS's main brand is located in the high-end clothing market, mainly to provide high-end business suits, as well as advanced leisure wear and evening dress.

BOSS Orange is mainly urban casual wear, BOSS Green is a sports brand, HUGO series is focused on fashion.

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The strategy can maximize the attractiveness of the HUGO BOSS brand, meet the different needs of the consumer audience, and increase the brand loyalty of the customers.

In addition, HUGO BOSS has a clear grasp of multi brand positioning, and different brands have their own independent channels, which is the key to the success of multi brand strategy.

2) since 2000, HUGO BOSS has started to increase its direct retail outlets, and has rapidly expanded to 1010 in the ten years, with a compound growth rate of 39%.

As of 2013, the HUGO BOSS outlets achieved a 54% revenue.

There are many benefits to store HUGO BOSS.

Increasing the number of Direct stores can make the brand react faster to market trend changes to meet the changing needs of customers.

Under the strategy of direct operation, product production, distribution and sales can be integrated. The delivery time of the product ahead of time is conducive to the increase of the sales rate of the products.

In addition, Direct stores can better obtain relevant sales data. Based on the analysis of these data, brand management can get more support, so that products can be closer to the actual demand.

Nantong celebrities a batch of celebrities home textile excellent Kasi four sets of quality checks unqualified

From the Guangxi industry and Commerce Bureau, the Guangxi industrial and commercial bureau of the autonomous region recently issued a notice to investigate and deal with the illegal behavior of selling unqualified children's clothing, children's footwear and bedding products. The announcement shows that the 1 batches of famous household textile products made by Nantong celebrities home textiles are unqualified, and the four sets of unqualified celebrities home textiles and excellent Cass are detected from Zhou Wenzhang (personal operation) and sold in Nanning city.

It shows that the number of quilt cover 200*230cm, bed sheet 250*250cm, pillowcase 48*74cm and batch number ZC7261172SL are four.