Retail Pformation O2O, Wechat Mall, Try.

Nowadays, WeChat marketing is no longer a new word, but a new marketing mode of "rob thousands of people and hold thousands of people".

WeChat marketing, with the special features of WeChat, has been involved in all walks of life under the promotion of WeChat's "mother family" Tencent under the development of WeChat's third party.

Recently, Tianhong, a famous retail enterprise in China, built the WeChat mall system to take the lead in the pformation of retail industry O2O and won wide acclaim.

The electricity supplier newspaper reported that Tianhong not only realized the WeChat mall system, but also WeChat's first operator.

Convenient self-help services meet the needs of fans for brand search and preferential enquiries, pay attention to WeChat brand, click shopping search brand, instantly display customers brand in the screen, then open a brand link, the brand's discount activities, discount quantity, single product price range is displayed, giving customers a good sense of experience, users do not need to go to the store to be able to know preferential activities, save one by one to stroll, save effort and save time.

Finally, a convenient payment mode, users can directly buy goods or gift cards through WeChat, or buy stores, choose online payment or cash on delivery.

According to the well-known WeChat

WeChat Bao executives said, WeChat's business attacks, combined with the WeChat platform to pay more and more scenes, such as Alipay payment, communications payment, the birth of WeChat hardware payment, not only enriched the choice of user payment, but also strengthened the security of payment.

Tianhong shopping mall tries water

Open the retail O2O mode to achieve personalized information subscription, seamless docking of member systems, one to one interaction, etc.

When its news came out with WeChat, Tianhong's stock price rose nearly 30% for three consecutive days. Tianhong participated in WeChat platform, which promoted brand awareness and attracted customers. It brought continuous concern and shopping pformation to Tianhong, and customer stickiness was greatly improved.

At present, WeChat has sold thousands of items in WeChat, has about 400000 fans, and receives 8000 customers every day on WeChat.