New Balance Native American Custom Service Will Visit China

Recently,

New Balance, the brand of leisure sports shoes known as "jogging shoes of the president" and "king of jogging shoes" by other countries, has launched the Protect Pack 980 limited footwear for the first time in China's New Balance jogging hero alliance charity run. It will be listed in Beijing, Shanghai, Guangzhou, Shenzhen, Chongqing and Chengdu in succession.

Wang Hanjia, product director of New Balance Greater China, said at the New Balance jogging hero alliance charity run event, "new Balance New" is in the process.

The local custom business will soon come to China to lock in new customers.

It is understood that the new customized service in the United States has always been an important feature of the brand, "on demand", through in-depth communication with consumers, and the establishment of emotional ties with consumers, thus cultivating a deep consumer brand loyalty.

Wang Hanjia introduced that the new product was mainly divided into two main categories, which focus on running functional sports performance shoes and more routine lifestyle shoes.

The new product line will also be constantly adjusted.