National 21 City Shopping Center Promotes "3D Fun Space"

Recently, the central city of Shenzhen Shopping Mall A big hole appeared on the ground of the area, and it was discovered that it was the "3D fun space" launched by the GFA in the shopping mall. It is reported that in addition to the central city of Shenzhen, GF share day also launched different theme 3D space experience activities in many popular shopping centers in 21 cities across the country.

Nowadays, the 3D space with the theme of real, funny and humorous scenes is becoming more and more popular among young people. But in daily life, the theme pavilion that specializes in 3D space is not within reach. Some often need to buy tickets to enter. experience 。 The new GFA sharing day will move 3D experience activities to shopping centers across the country so that consumers can participate in it free of charge.

This year's new GFA share shopping mall 3D The overall upgrading of the interesting space has added more real and funny scenes, such as cliffs, springboards, warm cafes, etc. And the activities will continue until the end of the year. The city covers Beijing, Shanghai, Guangzhou, Hangzhou, Changsha, Tianjin and so on, and each city has set up many experience areas, such as Xizhimen Kade, Beijing City, Shanghai Zhengda square, Guangzhou Wan Ling Hui, Zhengjia Guang Chang, Guangzhou Le Yue City, Yue Fang IDMALL and so on.

In the 3D interesting space experience area where the central city of Shenzhen is located, the reporter saw that the floor of the shopping mall has been "hollowed out", and the next is another bustling shopping district and the crowds coming and going. There is a feeling that "one will not fall down after careless". A lot of consumers took pictures of them, and some of them also set up a gesture to fall with their friends, and they amused the crowd who came to the crowd. Some consumers said, "just took a picture and sent it to a friend circle. Many friends praised me. I have told them to come here to experience it."

A few days after the launch, the reporter searched Sina micro-blog and found that there were hundreds of micro-blog on the 3D space of GF.

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In the past two years, the word "electricity supplier" has become a hot word in the commercial real estate circle. Even the media have begun to report the achievements of the electricity supplier in the annual double eleven. The traditional retail demise of the company has been rampant. Many retail developers have also opened their websites. Many people say that the arrival of the electricity supplier era will eventually replace the real business, and even the real business will eventually die out.

The quality of shopping centers is related to the level of enterprise management and can not be pushed to the electricity supplier. The electricity supplier's so-called impact on department stores, street shops, household appliances and other specific formats do exist, but the impact on shopping centers is very, very small, almost negligible.

Commercial real estate has made great progress in China in the past two years. From a nationwide perspective, 123 line or even four line cities are developing and building urban commercial complexes. The momentum of rapid growth and the launch of large volume projects at all levels have also led to fierce competition. However, just as before the Olympic games, Kita Kamihiro and other first tier urban projects concentrated on the horse, resulting in a short time pressure on investment. After several years of digestion, it became a brand extension shop.

Therefore, I believe that the fierce competition in the commercial real estate market is only phased. After several years of transmission and transformation, this stage of pressure will gradually be digested, and good quality commercial projects will still be in short supply. Therefore, there is no excess crisis in commercial real estate. Competition is only phased, and there will be market opportunities in the future. But at the present level of consumption of the three or four line population, there is still a great risk in this speed.

Commercial real estate has a slogan, planning decides the foundation, inviting investment to achieve blueprint, management and management to create value, and ultimately to move real estate, or to rely on business. Therefore, for developers, the initial market positioning, market research, including the judgment of the city is very important. At the same time, how to attract people in the late stage of operation, promotion and promotion, brand combination, graphic planning, traffic organization and management ability are all very important. 同昌盛业此前在重庆做过一个案例，就是大融城项目,这是一个“边调改、边招商、边运营的“三边”项目，总体量13万方，占据着重庆观音桥商圈核心位置，周边交通也很发达，多条公交轻轨线路直达，可谓是黄金地段，黄金环境，但由于项目初始存在的各种问题，虽然占据了天时地利，项目却一直不温不火，经过同昌盛业团队的前期调研，对项目内部设计、商场定位、人流动线以及品牌落位等多方面都重新做了很大幅度的调整，从接案后短短一年半时间，为商场引入商户103家，项目整场租金收入增加一倍，成功脱离经营不当的命运，逆袭成功，现该购物中心已成为重庆特别是三北地区炫酷潮人和时尚家庭的购物首选地。