China'S Online Retail Market Is Developing Steadily, And All Channels Of Shopping Are Becoming A Channel.

Recently,

The traditional retailer's Online Retail Research Report (2014) was officially released.

The report pointed out that the first half of 2014, the national retail sales amounted to 11375 billion yuan, an increase of 48.3% over the same period last year.

Under this background, the accelerated integration of online and offline businesses will eventually form a shopping channel of all channels, which will be an important direction for the future development of the retail industry.

The report

Pointed out that in 2013, China

With steady development, the retail sales volume of 18851 billion yuan has been achieved in the whole year. In the first half of 2014, the retail sales volume of the whole country was 11375 billion yuan, up 48.3% over the same period last year.

Against this background, O2O has developed rapidly, and online and offline convergence has accelerated.

At the same time, the network retail market force platform B2C, accelerate the pace of opening up.

Major electric providers have stepped up the development of open platforms.

Platform B2C will become the mainstream of the future market.

With the platform opening strategy, e-commerce enterprises can make greater use of and tap the resource value of users and idle logistics, warehousing and other resources, increase gross margin, and achieve overall sales growth.

In addition, the rise of fresh electricity providers, the market is increasingly fierce competition.

There is a huge market in the field of fresh products. After having no physical stores and all kinds of costs, the electronic business platform can have relatively high profit margins.

Doing fresh food can bring continuous consumption, attention and stable popularity to the electricity supplier. Whoever can take the lead in the industry will have the leading position in the industry.

For the future development trend, the industry also pointed out that along with the government's increasingly standardized regulation of online retail channels, the continuous expansion of the scale and permeability of online shopping users, the continuous improvement of infrastructure and industry support industries, the continuous release of the potential of three or four tier cities and county areas and the rapid development of mobile shopping, the development space of the Internet retail market in the next few years is still huge.

Related links:

Thanksgiving Day to Christmas is the busiest time for US businesses in a year. During this period, consumer spending will generally increase substantially.

In the United States, sales in the year-end holiday shopping season (November and December) account for 20% to 40% of the annual sales volume of retailers.

In 2013, 31.9% of Jesse's Penny stores came from this shopping season.

From the fourth Thursday of Thanksgiving in November to the next day's "black Friday" until the weekend of the week, it is considered to be a climax of the shopping season.

In order to seize the most important business opportunities in the year, retailers in the United States are adjusting their holiday sales strategy this year to win maximum benefits.

On Thanksgiving Day, one of the highlights of holiday shopping in the United States is that many businesses start marketing campaigns early.

Kemat, a discount retailer, launched promotional ads in September, and WAL-MART and Taghit department stores also launched a list of "hot gifts".

Market experts believe that the concept of "black Friday" shopping has now been broken, and time has been extended.

According to a survey conducted by the National Federation of retailers, consumers are expected to spend 140 million people on holiday shopping or online shopping this year, which is almost the same as last year. Of them, 25 million 600 thousand shoppers were shopping on Thanksgiving Day, and 67 million 600 thousand shoppers were shopping this weekend.

"Black Friday" evolved into "black Thursday", becoming another notable feature of this year's Thanksgiving Day promotion.

To provide employees with the opportunity to reunite, businesses used to shut down during the Thanksgiving Day and did not open until Friday.

This year, in order to attract customers and compete better with online shopping, Jesse Pani, Messi, Taghit and other department stores in the United States chose to open the curtain of "black Friday" ahead of schedule. They open for business at 5 or 6 p.m. on Thanksgiving Day, and do not close until 10 o'clock Friday night.

This year, the discount of Thanksgiving Day is even greater than that of "black Friday". On the day, there were 86 items of notebook computers and tablet computers on sale, and only 9 on "black Friday".

According to Adobe data, the average discount on Thanksgiving Day is 24%, while black Friday is 23%.