What Advantages Do Branded Apparel Franchisees Have In Operation?

The rapid development of clothing chains is due to its superiority over traditional business practices.

Among them, a better brand image, complete matching, unified shop design, uniform clothing and unified management mode have improved the grade of chain stores.

It includes scale management advantage, commodity circulation advantage, specialization division advantage, information superiority and so on.

The advantage of scale operation is that chain stores store goods uniformly from headquarters, because large quantities of goods can enjoy higher price discounts, thus reducing the cost of goods purchase.

So that it has a strong competitive advantage in terms of price.

Advantage, on the one hand, as a chain store adopts the management and operation mode of unified purchase and unified distribution, the pformation of commodity to currency can be carried out quickly, ensuring continuity of production, shortening the time of circulation and reducing the cost of production. On the other hand, because of the wide distribution of chain stores, the possibility of clothing flowing with the seasons can be formed in the clothing market.

For example, the weather in the south is always hotter than that in the north. When the South enters summer, the north is still springtime, when the outdated spring clothes that are not sold in the chain stores can be sold to the chain stores in the north.

This avoids the backlog caused by the over season of clothing and reduces the storage cost.

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The specialization of chain stores is mainly the separation of business functions.

The head office of the chain store is responsible for purchasing, and how to reduce the cost of goods purchase.

And how to expand sales.

This division of labor will certainly promote the improvement of business efficiency.

In addition, experts in chain stores are responsible for warehousing, commodity display, window decoration, financial management, promotion, public relations and business decisions, thus ensuring a higher level of chain store management.

Information superiority, because chain stores are widely distributed, every shop is directly facing consumers. It can learn more about the needs of consumers and reflect the trend of market in all regions.

The headquarters of a chain store can provide reliable evidence for its future business decisions through feedback from various branches.

At the same time, there is no intermediate link between the branches and headquarters of chain stores, so that the speed of information pmission and feedback is fast enough to ensure the timeliness of information.