PEAK To Hollywood, Hongxing Erke Sees Middle East Rich

30 years ago, Chyi Chin, who was in prison, sang the desire for the "outside world" in an "outside world". After 30 years, the domestic brand of silver covered in the world tried small knife around the world, and felt the "outside world" in the way of opening flagship stores. It was just the result and the general humming of Chyi Chin 30 years ago, with both "wonderful" and "helpless".

The moon in foreign countries may not be more round than China, but it must be brighter than China. After all, there is no fog and haze.

But for overseas brands that are developing smoothly, it is also understandable to have a good mood and appreciate some visual errors when appreciating the moon.

In 2012, PEAK started to open two stores in the United States. The two shops in Melrose street and West field store in Losangeles run more than 2800 square feet (about 260 square feet). They are mainly used for PEAK's NBA star products and basketball products.

The two stores have been doing business in a big way, indicating that PEAK is officially competing with the industry giants Nike and ADI.

PEAK CEO Xu Zhihua said: "opening stores in the United States is not a whim but a careful planning."

In order to better open up the US market, PEAK set up PEAK R & D center and PEAK American branch in Losangeles, USA in 2010 and 2011 respectively. After more than a year's preparations by the US branch and a well-known third party research company, we made a thorough investigation and analysis of the American market and consumer preferences, and finally achieved the goal of opening the store.

Though not winning at home

,

But for PEAK, such a behavior of "provocation" running to the opponent's door is still praiseworthy.

PEAK, I watch you!

As a competitor of PEAK in the domestic market, Hongxing Erke also formulated overseas development strategy, but the route of Hongxing Erke is a bit unclear. They actually opened the first overseas store to Lebanon.

In 2008,

The first overseas store opened in a busy commercial street in the Lebanese capital, Beirut.

It is said that the reason why PEAK chose Lebanon is unique geographical location: located in the southwest of Asia, the eastern and northern border with Syria, the southern part of Palestine and Israel, and the west side of the Mediterranean, connecting the East and the West.

The only thing to be sure is that Hongxing Erke will choose the first stop in Lebanon. He must have taken a fancy to the Middle East tycoons. He did not know which oil tycoons would be good hearted.