Langfang Imports And Upgrading Through Garment Industry

Recently, another highly competitive clothing wholesale market, which is located in Guangyang District of Langfang, has completed the first phase of investment promotion and is expected to open on New Year's day in 2015.

In fact, before the official relocation of the two wholesale markets in Beijing, there were well-informed enterprises in advance of the layout of Langfang, and started to build a large garment Industrial Park: in September 2010, the Zhejiang merchants clothing city, which was invested in 30 billion yuan in Beijing and Zhejiang merchants, started construction in Yongqing Taiwan industrial town. In March 2012, Bai Rong Group invested nearly 12 billion 800 million yuan in the Zhuozhou industrial base, laying the foundation for the traditional garment processing and large-scale wholesale. In April of the same year, the "Jing Nan garment industrial base" started in Guan, with a total investment of 15 billion 500 million yuan, and will build a garment industry cluster including the wholesale market.

Adjustment of industrial structure

Yang Chongyong, executive vice governor of Hebei Province, said in a speech on the Beijing Tianjin Hebei collaborative development forum held in November: in the first three quarters of this year, the industrial added value of GDP above Designated Size in Hebei province ranked third in the whole country. This is unprecedented. Hebei's economy has entered the most difficult period in more than 20 years.

Liu Shijin, deputy director of the development research center of the State Council, said the contradiction between industrial production and human settlements, economic development and resource sustainability has become increasingly acute.

The industrial structure of simple heavy industry is no longer suitable for the current economic development trend. Hebei needs to make adjustments urgently.

"The wholesale market is certainly worth looking forward to."

Yu Guojie, deputy director of the Yongqing Taiwan New Town Management Committee, said that Yongqing used to be a big agricultural county, and its fiscal revenue only exceeded 900 million yuan in 2012. It has always been ranked behind in Langfang, and the garment processing and trade logistics industry in Yongqing Taiwan new town will drive the regional economy to change dramatically.

"Clothing wholesale market has low energy consumption, low pollution, strong driving force and short effective period."

Li Xueqing, director of the Finance Office of Langfang municipal government, said that this is also the reason why the new batch of red door clothing city project has been approved quickly and obtained many favorable policies.

According to him, the Langfang municipal government has given preferential policies to split the property rights of the clothing city, specially used land for parking lots, reduce taxes by half, rent rent free for 1~3 years rent, and merchants' children can enter schools nearby, so as to make Beijing clothing wholesalers firmly enter Langfang's mind.

"New dynamic batch red door clothing city can so quickly set up, start, complete, business investment until soon to open, are Langfang actively play a subjective initiative results."

New mobile batch red door clothing City Operations Manager Liu Zhiyong said.

More than 3000 merchants to move to Langfang

Land, location, pportation, labor...

Whether in the eyes of local leaders or in the eyes of investors, some basic elements that can attract each other are compatible.

But building a market from scratch and nurturing it is not overnight.

How can Langfang stand out in such competitions and difficulties?

"Compared with the Qinghe River, which has the foundation of wholesale and shopping in bags and the cashmere products supply and sales base, Langfang lacks experience.

But zero basis is our advantage, because we can concentrate on our policies, our financial resources and our human resources, and we must concentrate on clothing.

Liu Zhiyong said.

According to the reporter's on-the-spot investigation, the natural geographical advantages and traffic conditions of Langfang and the new dynamic batch red door clothing city are the decisive factors for attracting more than 3000 merchants from the Beijing zoo and Dahongmen wholesale market.

Langfang is situated between Beijing and Tianjin. The distance between the two places is only about 40 kilometers and 60 kilometers respectively.

The clothing city is located in the sub center of Langfang City, surrounded by many government departments and several high-grade residential areas, with roads extending in all directions and clean and elegant environment.

According to the relevant person in charge of clothing city, the current connection

and

The 3 bus lines also set up a station in the clothing city.

After its opening, the garment city will also operate its own shuttle buses, including Beijing Tianjin, North China and northeast provinces and cities, so that buyers and sellers can choose more ways to go back and forth.

In addition, the opening date of the naming and selection of the new moving batch red door clothing city is also purposeful.

"The name is approved by Beijing, this name is not a good use, can let the past in Beijing zoo, Dahongmen cargo merchants to hear the new site in Langfang, at the same time can also show the full acceptance, the new upgrading of the functional characteristics.

At the beginning of the new year, the opening of the new year is a seamless pition between the zoo and Dahongmen tenants.

Garment city project partner Huang Bo, vice president of cattle Network.

"Now the construction of the market requires matching first, and merchants will be concerned about these problems first."

Liu Zhiyong said.

Therefore, in addition to striving for and expanding the external advantages, the new dynamic batch red door clothing city has also upgraded its own functions at the beginning of the planning to attract and stick more demands.

The two phases of the total area of more than 400 thousand square meters, in addition to continue to become bigger and stronger wholesale clothing industry, will further expand the introduction of shoes and hats, department stores, toys and even supermarkets, restaurants, cinemas and other diversified formats.

The object of the garment city is not limited to the whole batch of customers, but also to the customers who buy it.

"We aim to build the garment city into a city complex that is not limited to its name."

Huang Bo said.

"Businessmen, customers, residents nearby and even the whole city can come here to experience the food, drink, play and buy one-stop service."

He told reporters that "the new mobile batch red door clothing city will break the inherent concept of chaos, noise and fast pace in the wholesale clothing market. We will let buyers understand the leisurely leisure food coming here, wandering around, watching movies, and so on, so that sellers can enjoy the convenience of going to school after they have closed the market to buy vegetables."

In addition, in order to cater for the trend of e-business, the new dynamic batch red door clothing city also has housing, office buildings and warehousing, and will build its own logistics team, which is especially suitable for Taobao, and can achieve the effect of online and offline synchronization.

Liu Zhiyong said.

"The advantages of pedestrian flow, logistics, information flow and capital flow will be more focused."

He said.

It is particularly worth mentioning that, thanks to the unique advantages of property rights, the new batch of red door clothing city has sold 20% of its stalls.

This is unthinkable in the large scale clothing market in Beijing.

Buyers can also enjoy the rent service of operators. The annual rate of return is about 8%, which is higher than 5% of the general market level.

"Shops are becoming new favorites when the rate of return on housing is much lower than before.

Especially the small shops with an average price of around 500 thousand yuan.

Guo Yi, director of marketing of Asia Ho, said.

But the problem that can not be ignored is that the rapid development of e-commerce has greatly affected the traditional garment industry. Not only Langfang, but also other Hebei counties and cities, if they want to carry out the relocation of Beijing's large wholesale market, need to consider not only how to contend with the market, but also how to bring the flow of people to it.