Six Mistakes In Children'S Clothing Store Operation

According to observation,

The six major mistakes that employers make most are the important factors that directly affect the success or failure of a shop.

1, the wrong choice of goods.

The wrong choice of goods in children's clothing shops is usually manifested in two aspects. One is the purchase from the shopkeepers' feeling. The shopkeeper thinks that the beautiful style will enter a lot, and these styles are often not what the customers like. The two is to follow the big stream to choose the goods, and to see that the fashionable style of the street will enter a lot, resulting in the fierce competition in the homogenization of the products.

The solution to this problem is to fully understand the needs of consumers, to communicate with customers before buying, to consider what products are needed from the needs of most customers, and to avoid buying goods with large quantities, which can avoid price war with peers.

In addition, the market competition for children's wear wholesale market is also fierce now. Whenever possible, wholesalers promise to return the goods within a certain period of time, or return them on a pro rata basis, so that they can reduce the inventory pressure of clothing stores.

2. Mistakes made by candidates

Children's clothing stores are basically "young and beautiful" when choosing shop assistants. Because of their lack of corresponding life experience, such salesmen lack guidance ability when communicating with customers, and their sales performance is not satisfactory.

I believe that when children shop asks for a salesperson, they have four requirements, that is, a friendly smile, a free image in communication, a 180 year old, 30 year old, and a strong sense of responsibility. The recruited salesmen can make effective communication with guests based on these conditions.

It is possible to achieve significant growth.

3, shop error

In the process of guiding dozens of franchised stores, the common franchisee said, "I have found many shops, but they are not feeling very well". When I ask what their basis is, most people can not say enough reasons, and a few people can tell a few reasons, many of which are known as "ten years".

"People" are also based on the fact that "lots of land is not prosperous and no clothing business circle" is formed.

So, is the prosperous area and the clothing business circle really a good place to shop? I do not agree with this view, the main reason is that the cost is high and the competition is more intense in the prosperous area and the clothing business circle, and the mentality of consumers shopping is more drastic.

Therefore, the shop conditions agreed to by the author are: 1, the shop area is slightly larger, generally more than 30 square meters; 2, the surrounding area is based on the radius of 500 meters, there are a certain number of residents; 3, there are many pedestrians in front of the shop.

The reason is that the store conditions are mainly based on less investment and the combination of dynamic and static sources. The low rent of the shops can produce the appropriate cost for media advertising, so that consumers can have a brand identity and the difficulty of offline pactions will be reduced.

While the combination of tourists and static resources, the influence of shops will be expanded gradually.

4, marketing mistakes

The vast majority of children's clothing stores will have a "storm payment" theory, that is, a certain or several children's wear is selling very much. This phenomenon has made many shopkeepers proud of the correct selection of the purchase, which is actually not a good thing.

The main reason why all the money earned is stuck in the bottom of a pile.

The correct solution to this problem is that the salesperson must learn to really sell children's clothing, know how to match colors, match children's clothing with the body, and so on, so that every clothing in the store's eyes is good products, so that all the goods in the shop can find suitable customers.

5, promotion error

Opening a shop and keeping shop is a traditional practice, that is, waiting for customers to enter the shop and letting guests choose their own is the habit of opening up shop. Few people go to the "Kung Fu" outside the shop, which makes many guests who pass by the shop door fail to enter the shop.

6, service errors

The service errors of children's clothing shops are mainly manifested in two aspects: passive service and no follow-up service. These mistakes result in low turnover and paction volume, which makes it difficult to make repeat customers.

If a salesperson enters a shop, though he has a polite language reception, he lacks of behavior reception, that is, allowing guests to choose products on their own, and the whole paction is passively served.

If we want to change the level of performance, we must take the initiative to sell.

When a customer enters a store, the clerk must see the guest's figure and store in an instant.

The model match, from the guests' dress to see the guests' preferences for color, and then quickly select the appropriate clothing for guests to try on. When the guests try on the fitting room, the clerk will quickly find second or third pieces to help the guests to compare and pick. This practice can often buy a lot of children's clothes for a guest.

In addition, a salesperson should prepare a customer information book to record the details of the guest's figure, style and color preferences as far as possible, so that customers can leave a telephone number as far as possible.

When customers are sent away, they have to give special account. Ask customers to bring their colleagues and friends to the store so that they can benefit the continuous accumulation of tourists and prepare for the gradual improvement of their performance and long-term management.