The Business Value Of National Football Will Be Higher And Higher.

"In fact, the national foot."

It has not been fully developed. "

Zhang Qing said that after 10 years of no competition and 1 to 5 against Thailand, the image of the national football team has fallen to the lowest level, even to a certain extent. "Under such circumstances, Chinese fans have become accustomed to the normal state of the national football team, and more often have a sense of common sense.

In this case, tolerance is actually more than harshness.

Believe that

Worrying about the degree of concern is actually somewhat worrying. "When we were young, we had heard of it or heard of an experience. Parents told their children that if they didn't do well, they wouldn't go home, but how many children were driven out of the house finally?"

"In recent years, the trend of national football has already been warmer. Otherwise, the plation of the national football club will not be so red.

Such a situation actually appeared before Adidas quit.

After all, there has been a tilt in policy. "

Zhang Qing said he did not understand why Adidas chose to quit, and Nike chose a good time.

"As far as the present environment is concerned, football is about to improve. It is very wise for Nike to enter the Chinese football market in such a situation, whether from policy or social environment."

Zhang Qing said that Nike currently occupies the most practical part, namely the Jersey. "But there are many hidden commercial values that haven't been developed, such as image. On this point, Ping An insurance has taken the lead. The golden leg insurance provided by football players has attracted much attention from them, and as far as I know, there will be more people or teams coming here, such as some game websites, some public financing websites, etc."

For Zhang Qing's statement, Chen Xiyao also agreed, "all along, the image of Chinese football is partly dusty because of its achievements.

Today, these values are being developed, of course, this development is not because of the reasons for the one or two games, but because of the support of the state and society. Under such circumstances, the commercial value of the national football will only get higher and higher.

Just like many people have asked me before, what is the commercial value of the national football club? I can only say a lot, because China is a big market, but because the level of Chinese football is at a low level, its price can only be set at 1 billion yuan.

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Like sudden growth, the downturn has also been extraordinarily fast.

In 2011, the brilliance of Kappa was halted, and the annual sales revenue was down by more than 60%, and the profit was only 99 million yuan.

In 2013, its annual revenue was 1 billion 414 million yuan, down 20.2% from the same period last year, the lowest in history.

Looking back at the current Kappa, compared with the scenery, the product has not been significantly innovating, but the price is in line with Nike and Adidas, which makes consumers unable to buy it.

"Many brands create a differentiated position, but the key is to make your brand have a long competitive edge, and the brand needs to be changed in due course."

Angel evaluation.

The problem with Kappa is that it has not continued to expand after gaining market share, but has been constantly nibbling away its territory by its competitors.

Therefore, for Kappa, we must continue to expand horizontally after we have identified the brand positioning. At the same time, we must also consider the functional attributes, make breakthroughs in sports professionalism, and look for cross-border breakthroughs.

In addition, Kappa can be said to be the least sport flavour brand, but in those days, China's trend was probably the best company to "make 42 calls".

When other sporting goods companies spend a lot of money on sponsoring international stars and international sports teams, Kappa chooses to sell sports rather than professional sports events.

From sponsorship of singer concerts, presenters to cinema festivals, Kappa tries to lead the trend by integrating elements of these popular fronts.