Shopping Malls And Garment Factories Push Early, Middle And Late Markets

Reporters on the 8th floor of the World Trade Plaza factory shop see that with the previous offer of the whole house is different, the exhibition hall several pull rod marked "morning market" special price of 200 yuan, the site many customers are choosing clothes.

After a 40 year old woman tried to wear a special dress, a guide was allowed to open the ticket.

The lady said that the day before yesterday, she heard from friends that the fixed time section of the shopping mall was sold at a special price, and the price was much lower than usual.

The reporter interviewed found that more than 70% of the customers who came to shopping were rushing to the special price.

The reporter learned that the morning market of the mall was from 9 a.m. to 11 a.m., and the city was 12 noon to 2 p.m., and the evening market was at 7 p.m.

In these three time periods, factory stores offer different styles of special clothing according to different customers. Most of the morning shopping is around the older residents, most of which are mainly middle-aged and elderly. Most of the office workers in the offices around the mall have fashionable clothes, and the night market covers all the guests.

"Every time there are many customers coming and selling well.

It will be robbed soon. "

Shopping guide.

The launch of the early, middle and late market will have an impact on the sale of other brand products. The official of the World Trade Plaza said that the launch of early, middle and late market activities is a decision made after market research, and will not affect other brands in the market.

"When customers come to buy special products at different times, they will also look at other items. Many of them can prove it."

The person in charge said that in the week after the launch, factory store sales increased by 30% over last week.

"This is a kind of shopping mall differentiation, precision and data.

New way. "

Du Peng, director of the management case research center of MBA College of Zhongnan University of Economics and Law, said that this is a marketing method launched by businessmen through big data analysis of different needs of different time periods and different customers. The main purpose is to train consumers' consumption habits, so that consumers can use the time of "debris" to consume, so as to achieve the purpose of increasing sales.

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Recently, the General Administration of Customs issued the 2014 import and export data bulletin.

Data show that in 2014, the total value of China's imports and exports was 26 trillion and 430 billion yuan, an increase of 2.3% over 2013.

Among them, exports were 14 trillion and 390 billion yuan, an increase of 4.9% over the same period, 12 trillion and 40 billion yuan in imports, a decrease of 0.6%, a trade surplus of 2 trillion and 350 billion yuan and an expansion of 45.9%.

In dollar terms, the total value of imports and exports in 2014 was US $4 trillion and 300 billion, an increase of 3.4% over 2013.

Among them, exports of US $2 trillion and 340 billion, an increase of 6.1% over the same period, and imports of US $1 trillion and 960 billion, an increase of 0.4%.

Customs import and export data statistics show that in 2014, China's textile and clothing exports 1 trillion and 830 billion yuan, an increase of 4.06% over the same period last year.

Among them, textile yarn, fabrics and products exported 690 billion yuan, an increase of 3.8%; clothing and accessories exports 1 trillion and 140 billion yuan, an increase of 4.2%.

In dollar terms, China's textile and apparel exports were US $298 billion 427 million in 2014, up 5.09% over the same period last year.

Among them, textile yarn, fabrics and products exported 112 billion 142 million US dollars, an increase of 4.9%; garments and accessories exported US $186 billion 285 million, an increase of 5.2%.

Zheng Yuesheng, director general of the General Administration of customs and general statistics department, pointed out that the growth rate of China's foreign trade and import and export in 2014 was only 2.3%, which failed to reach the expected target of 7.5% at the beginning of the year.

The reasons are relatively complicated.

China's economic development has entered a new normal in 2014. China's opening up and foreign trade also have some new characteristics.

At present, China's foreign trade is in the shift period of growth and structural pformation, and has entered the middle and high speed growth range from the high-speed growth stage.

In 2014, the pace of world economic recovery was slow, the demand for international market was sluggish, and the downward pressure on domestic economy was bigger.

Under such circumstances, China's foreign trade imports and exports are still 2.3% higher than that in 2013. If the exchange rate fluctuates, if the dollar growth is 3.4%, the growth rate will be somewhat different from that expected at the beginning of the year, but it is not easy to achieve such a result.

Liu Xin, deputy director of the Information Statistics Department of the China Federation of textile industry, pointed out that the competition of textile and clothing in the international market is more intense now. The share of textile and clothing in China's main export market has been gradually declining. The reason is that the comprehensive cost of our textile and garment industry is rising, its strength is weakening, and the international economy is in a slow recovery. Although it has not deteriorated, it has not improved, so that our export growth rate has not exceeded that of previous years.

Since 2014, the growth rate of textile and clothing exports in China has been hovering in the single digits every month. In the future, there will not be much improvement in the international and domestic macroeconomic environment. In 2015, China's textile and clothing exports will not be too optimistic.