How To Choose The Best Place For Children'S Clothing Store?

We need to know that the right place to choose children's clothing shop is the first requirement for children's clothing shops to make money.

A shop with a very good business item, if it chooses the wrong store address, will affect the thriving business.

So, how to open a children's clothing store?

First, in order to have more selectivity in style and quality, people will get habitual goods three stores when buying clothes, so these requirements are often realized in the more concentrated areas of clothing stores, which is why the business of shops concentrated is easier to do.

Two, we need to select lots of spontaneous market segments.

In a long-term operation, a street market will spontaneously become a "concentrated market" for selling certain commodities. People will naturally think of this street at the thought of buying a commodity.

Three, according to

To select addresses.

There are different types of merchandise sold in children's clothing shops.

The requirements are also different.

Some shops require large areas such as clothing stores and small supermarkets, but not all shops are suitable for people.

For example, health care stores and elderly service centers are suitable for remote and quiet places.

Four, we must have "big money".

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That is to open shops near famous chain stores or strong brand stores, or even open beside them.

For example, if you want to manage food, you shop around McDonald's and KFC.

Because these famous western fast food restaurants have done a lot of careful market research before choosing the store. After opening them, they can not only save time and energy, but also pick up some customers with their brand effect.

Five, we must choose a store with advertising space.

Some stores have no independent facade, and they naturally lose their independent advertising space before the shops. They also make you lose the "marketing" wisdom in front of the store.

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In order to avoid the remote environment, we should choose the location of the store according to the location of the shop and select the business area with frequent pedestrian flow and frequent commercial activities.

The "business circle" is a circular consumption circle consisting of the location of the shop as the center and extending outward to a certain distance.

Traffic conditions, terrain and regional scenery, activity characteristics of customers' activities and customers' income are all factors that determine the good or bad business circle.

Business circles are generally divided into three categories: mature central business circles, formed business circles and community business circles.

The first category is the core business district of the city, whether it is the city or the outsiders. Generally, the formed business district is a regional commercial office building or development zone. The general customers who are shopping are young people who have a fast pace of life and chase fashion trends. The main consumers in the community business circle are consumers living around the community.

Business circles are subject to various constraints, and their shapes are often irregular. But theoretically, the three levels of the business structure can be represented by three concentric circles of different sizes.

The key is to determine the radius of each level.

Take the shops located in residential areas as an example. Generally, the radius of 500 meters is the main business area, the radius is 1000 meters for the sub business circle, the radius is 1500 meters for third business circles, and the walking time is 8, 15, 20 minutes (see table).

In addition, there are purchasing power outside the business circle, such as mobile purchasing power, special relationship purchasing power, etc., but the proportion is very small.

Of course, the above figures are empirical figures, and the implementation of each specific shop requires first-hand household survey data as the basis for revision.

Because there are different types of shops and different sizes of shops, the radius of business circles will vary greatly.