Price Changes And Passenger Traffic Growth. Other Luxury Brands Have Not Yet Been Followed Up.

Chanel announced that the price of products sold in Europe will be raised in April 8th, while the price of the Asian region will be lowered, which will eventually reduce the price difference in the global market by around 5%. It is understood that Chanel's selling price in Europe has increased by 20%, while in mainland China it has been cut by 20%.

This time, the first thing to adjust is Chanel. Classic style (11.12 and 2.55) with Le Boy Chanel handbag series. Among them, the price of 11.12 handbags in the mainland of China dropped from the previous 38 thousand and 200 yuan to 30 thousand yuan, and the price of Le Boy handbags from mainland China to 32 thousand and 700 yuan from the original 32 thousand and 700 yuan to 26 thousand yuan. "Some bags dropped by 8000 yuan, and the drop of two bags could go to Europe." Some consumers laughed.

Although there was no "rush to buy" scene in Shanghai's long queue, traffic in some stores in Beijing increased significantly. Yesterday, reporters in Beijing China World Trade Center mall Chanel watches jewelry store found that Chanel watches also have some of the price cut, the decline is also around 20%. After seeing the reporter, the salesperson of Chanel shop spoke very actively about the general price reduction of the products. "Now buying a watch is particularly cost-effective. We have a 50 thousand classic female watch down to 40 thousand yuan. The headquarters just sent the price adjustment information last night, the passenger flow is much more obvious than before."

At Chanel international boutique in Beijing Xinguang world, from 7:30 to eight p.m., the reporter found that 19 to shop consumers were significantly more than 18 days. Reporters roughly counted to the number of stores, the same time period, the number of stores to go up two times more than the previous day, compared to the previous day, the wallet and handbag area is even a little crowded, and the transaction is active.

Price cuts bring more obvious benefits to consumers. Ms. Lin, in Chengdu, Sichuan, has several purchases of luxury goods every year. Yesterday, she told the Beijing News reporter, "the sister group heard about it. Chanel It's a great pleasure to cut prices, and then no longer need to choose between purchasing or buying at home. However, some consumers said that although there was a domestic price cut, there was still a gap between Europe and Europe, and plans to buy friends and relatives before the price rise in Europe in April.

"After the price reduction, we will definitely choose to buy Chanel at home, and it can be replaced by replacement, which is much more convenient than purchasing." Ms. Lin said that one of the three products of the price reduction is classic, and is going to have a look.

Ms. Lee of Beijing said she bought a Chanel in the past few years. Luggage and bags At that time, the domestic price was 28 thousand yuan, and then increased to more than 30 thousand yuan. The price cut is almost the same as before. "It is estimated that this round of price cuts will become normal, so I have no intention of rushing to buy at once, and then wait for the time when there is demand." Ms. Li said.

Yesterday, reporters also visited Beijing in China World Trade Center mall, Financial Street shopping center, Xinguang Tiandi LV, GUCCI, PRADA and other brands, the brand sales staff have told reporters that after Chanel's price reduction, there are consumers concerned about whether the prices of these brands are depreciating. However, at present, the company has not yet received notice from the company headquarters, the price is temporarily not adjusted.