How Should Local Clothing Break The Ice?

Recently, the overall performance of China's apparel industry has become the focus of the industry. According to statistics, in the first three quarters of 2014, nearly 60% of apparel listed companies declined, while men's brands almost fell across the board. In the first three quarters of the year, business income and revenue were up to two year-on-year data, indicating that 1 billion 495 million of the nine herd kings fell 15%. Hinur 2 billion 640 million, down 18.7%. Kaiser shares 355 million, down 1.9%... Declining performance and brand closure have also become hot words in the clothing industry. In this regard, how does the front line look at the business? How does the clothing brand break the ice?

Reporters recently interviewed Men's wear First tier enterprises, as an international brand developed by local development, is a representative of the development of China's garment industry. Regarding the achievement question, Liu Changming, the chairman of the enterprise, has no doubt that "the economic situation is not good. Is the business of the rainbow company not affected? If it is not, it must be a lie." Clothing enterprise How to break the ice? Liu Changming put forward a proposal from the perspective of his own successful practice. "On the basis of relative stability of hard power, enterprises can focus on improving soft power."

It is understood that Raidy Boer We have done a lot of efforts in shaping the soft power: the first batch has been identified as a national industrial design center, inviting global strategic partners, international working teams and domestic and foreign agents to jointly create 15th anniversary birthday Party, designed to capture people's hearts and products to highlight quality, and create the three major brands of redI pol enterprise. The reporter noted that Liu Changming's analysis of the industry represents the consensus of China's top garment enterprises. In addition to Ray Tibor, there are still many brands such as the wedding birds, the search for special stores, the home of men's clothing and so on.

Wang Zhuo, vice president of China clothing association, is very confident about the future of the clothing industry. He believes that the adjustment facing the garment industry is the "machine" that forced the "danger" to come out. He believes that the rapid development of the past 20 years has covered many problems of the clothing industry itself. "For example, we do not attach importance to product design and development, ignoring the deep integration of supply chain." Wang Zhuo firmly expressed that the current round of adjustment is a good thing for the long-term development of China's garment industry. Through adjustment, China's clothing brand will be upgraded from product, brand to channel operation capability.

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In view of the difficulty in recruitment of textile and garment enterprises, Akesu organized 11 textile and garment enterprises and 7 township (township) farms to 6910 job vacancy posts to find "maiden homes".

In order to ensure the smooth implementation of the transfer and docking of surplus labor force, the Akesu Municipal Bureau of social and social affairs provides door-to-door services for enterprises, understands the employment needs of enterprises, recommends transfer export towns (towns) as a docking base for recruitment, signs the "transfer contract for surplus labor force in Akesu", and coordinates professional training institutions to carry out targeted skills training free of charge, and guides and organizes the transfer of rural surplus labor force to help enterprises solve employment problems. At present, 11 textile and garment enterprises are planning to recruit 6910 people in the docking township (town) field has been identified, docking "maiden home" at any time to listen to the enterprise calls, to realize the gorgeous transformation of farmers to workers.