Leather Materials Rely Mainly On Imports.

In 2014, Combell produced about 2500000 pairs of shoes. Compared with the volume of shoes produced by previous companies, Cuba has commented that the total is somewhat ironic.

Combell's production network was made up of 70 factories, but because of the shortage of raw materials and machine aging, it had to close about 50.

In addition, laid-off workers have created independent footwear and shoe repair businesses.

At present, the number of Combell employees is no more than 3000.

In August 2014, the Cuban government

It has provided financial support to allow it to import leather and increase production.

Odalys Collera, assistant director of Combell, recently commented on the media that everything has changed, and investment has been rewarded since last year.

Our work is stable.

The supply is adequate and workers work hard.

At the beginning of this year, we finished the leather purchased in 2014, but the raw materials for leather purchased in 2015 also arrived one after another.

In addition, we can also buy some leather from Cuba's tanneries.

Combell plans to produce 5 million 400 thousand pairs in 2015.

It includes boots made for the country's security forces and ballet flat shoes and student shoes for children.

Collera is confident that Combell will accomplish its goals.

She explained that Cuba's tanneries could not meet the needs of Combell, so importing leather became necessary.

She also said that the company had no export plan in 2015, but it may change in 2016, and it is also the direction for Combell to enter.

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Xinji international leather city is regarded as a barometer for the development of leather industry in Xinji. More than 800 of the 1150 garment manufacturing enterprises have marketing and display shops here.

"Sales exceeded 6 billion yuan, an increase of more than 20% over the same period last year."

Recently, Tian Yingshen, deputy general manager of Xinji International Leather City, took the newly released annual financial statement. He sighed repeatedly: "first worry and then joy," the "year of the year" goes out of the "Mavericks" market. This year is really thrilling.

In Tian Yingshen's view, last October was the turning point of the Xinji leather industry's steady upward trend.

"Last summer, we went to Europe for an inspection tour and found that foreign markets were still gloomy, which made us less confident.

Once the business is running poorly, the leather city supported by rent will also be difficult to sustain. "

How to deal with the development of the "small year"? After a comprehensive analysis of all kinds of information gathered, a business battle to get rid of the difficulties began quietly.

Before the arrival of the traditional winter sales season, the manufacturers made preparations: they developed leather, down, fur and leather clothing on the basis of the original leather clothing and Nick's overcome. In the style of the products, they changed from traditional style to characteristic fashion. In the product positioning, high school and low grade were readily available to meet different consumer groups.

Xinji international leather city is also attracting people's minds.

"In October last year, we worked with 86 travel agencies in China to fully explore the potential of the 4A level tourist attractions in the leather city and to develop leisure shopping tours."

Thus, under the organization of travel agencies, a bus full of tourists sent tourists to Beijing, Tianjin, Shandong, Jiangsu and other places to Xinji. At the most day, the leather city received 200 bus buses.

County and sub county market is another focus of leather city's efforts.

"We investigated the shopping situation of tourists from different counties for 15 consecutive days.

In the past, some rural consumers came to buy some cheap goods such as gloves and slippers. Now they are different. A bus is 45 people. When they buy the more than 30 mink coat at most, it is about 500 thousand yuan.

To this end, leather city and travel agencies increase the departure location, the shuttle bus directly to the county seat, the current province in addition to Zhangjiakou, Qinhuangdao, have achieved coverage.

A car car brings tourists rolling money.

According to statistics, 1 million 900 thousand of the total 3 million 200 thousand passenger trips in leather city were pported by travel agencies.

Hebei famous flower leather Co., Ltd. was a large sales person in leather city last year. 6 stores sold leather goods, bags and fur clothing respectively.

At noon on February 10th, people in the famous fur and fur clothing store came and went, and the more than 10 shopping guide members were so busy that they could not even eat lunch.

Li Zhansheng, general manager of the company who helped to receive customers, said: "there are big gains in the" year of the year ". The total sales volume increased by 20% year-on-year.