Sports Shoes And Clothing Annual Report "Cold And Warm".

With the announcement of the 2014 annual report card of the last sports shoe and clothing company in recent days, the performance of the sports shoes and clothing giants has also been higher than that of Lining.

although Lining In the annual report, it was "gratifying" to evaluate the performance recorded by the group in 2014, and "the channel store network has been stable, and the dealer business has begun to grow". In its annual report released on the 19 th of this month, the company reported a turnover of about 6 billion 728 million yuan during the reporting period, an increase of 15.5% over the same period. Net profit A loss of 781 million yuan, a sharp decrease of 99.2% over the same period last year.

In this regard, Lining explained: "the current group. Operating capital The situation has improved. As Lining is more concerned about the improvement of retail operation capability, he has invested more resources in the direct store network and the five core brands, which has also had a greater impact on the group's operating cash flow.

The listed companies such as Jinjiang and Lining, led by Anta, seem to have split up in terms of inventory, profit performance and so on. This leads to the problem of shutting down stores and holding investments due to the problem of capital chain, which also has a great impact on the brand layout in the coming years.

Compared with the pace of Lining's going out, the other three main competitors, Anta, XTEP and 31st degree, were relatively stable. Anta reported a turnover of about 8 billion 920 million yuan in the reporting period, an increase of 22.5% over the previous year, a net profit of about 1 billion 700 million yuan, an increase of 29.3% over the same period last year, which has stabilized the competitive advantage of Lining in terms of the total market and growth rate.

And the second army in the shoe and clothing matrix, the smaller total XTEP and the 31st degree turnover, all gained 9%-10% growth, and the net profit growth rate of 31. 88.2% was the best among their peers.

The competition between Anta and Lining in the mainland market was particularly fierce in 2014. Some senior market participants told the twenty-first Century business reporter that the performance of the two companies in the inventory cycle, marketing investment and store expansion and other links showed the company's operational health.

According to the reporter's statistics, in the latest annual reports of the four sports brand listed companies, the average stock turnover day is one of the shortest days in Anta, the 58 day, the 31st degree, the XTEP and Lining respectively complete the inventory turnover in 77 days, 91 days and 109 days respectively, while the high inventory pressure and the long supply chain cycle have been the most important core topics of the local garment industry in the past two years.

Lining disclosed: "at the level of commodity operation, in order to improve the quality of orders and speed up the response to market and consumer needs and trends, the company continues to promote the order listing order replenishment quick response mode" product IPO "process. At the same time, in the whole quarter of the year, we also targeted the sale of unsalable products off the shelves to discount stores, and sold shelf space for selling products at the premium stores.