Stitch Fix Is Changing The Way Women Buy Clothes.

Stitch Fix, a four year old enterprise, shoppers shop from them without having to go to shops and pick up clothes.

Instead, Stitch Fix, a large number of data analysts, sends their customers monthly clothing and matching jewelry to their customers in line with their size, style preferences.

After the customer receives the clothes, they can try it out at home and choose to leave the clothes or send them back to Stitch Fix according to their preferences.

This consumption pattern is welcomed by female consumers in the United States. An American consumer decides to try the whole shopping process in person. Here is her shopping experience and how it works.

First, fill in a large number of forms.

This includes the shape of the consumer, the style and shopping budget.

The problem is meticulous to the height and weight of the consumers and the number of times they go out to date.

Clothes are worn on all parts of the body.

Online will ask to do multiple choice questions, which are consumers' favorite styles, which colors and styles do not like.

The problem involved in this survey form makes consumers feel as if they are filling in an online dating form, which is so detailed and detailed.

The analytical experts can pick up a satisfactory product for consumers.

At the end of the survey, consumers were asked to choose the style that I liked on Pinterest (American Photo social networking site), which could also be directly connected to the consumer's social homepage (consumers could choose to ignore this item).

Second, choose the time to mail and pay 20 dollars.

$20 is a guarantee for consumers to leave at least one product. After a week, consumers receive a mysterious package.

In this box, there is a gray pair of jeans (88 dollars, a scarf (34 dollars), a loose red sweater (58 dollars), a light coat, and a black V collar skirt 88 dollars.

There is also a box ready to send products that are not required to be mailed back, and there is also a small note.

The style, and how to match the clothes you sent me, is good.

The consumer was disappointed after trying on these clothes. The T-shirt was too long for her petite figure, and the black skirt was very thin, cheap and poor workmanship.

But she looked at trousers and coat and decided to keep the two products.

(Note: every Stitch FIX product can enjoy a 25% discount if you keep it all).

Third, when consumers try out all the products, log on to Stitch FIX's website to settle accounts.

Fill out the merchandise that you choose to return and fill in the feedback.

The company uses consumer feedback to provide better services for herself and similar customers, so that analysts can better grasp my preferences.

The analysis of the system computer may be more accurate than manual analysis. The program enters its own information base according to the feedback that has been filled in so that it can be called next time.

Stitch Fix has consumer information that envied the whole retail industry.

Of course, their consumers can benefit from the analysis data system when they need to buy a lot of clothes.

Consumers like Stitch Fix. In traditional retail stores, they know that some things sell well and some things sell badly, but they do not know why.

But in Stitch Fix system, we can quickly know why.

If they don't sell a sweater, they can analyze in isolation whether they are color or size or fabric.