Overseas Luxury Consumption Increases, Chinese Are Too Rich.

Global

After the ice market last year, the first quarter of this year's financial report finally let the major luxury groups relax.

The performance of the Japanese market has stood out in many giant financial reports.

Hermes grew by 19% in the first quarter of this year, and Japan has become the fastest growing region in the world.

Saint Laurent, the world's third largest luxury Kering group, performs well.

In the 2014 fiscal year, Japan's contribution to global sales of Gucci and Bottega Veneta was 10% and 14% respectively.

The most inspiring Japanese market

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Although the first half of the financial year was completely cold in the Asia Pacific market, the Japanese market rose by more than 30%.

The results showed that the same store sales growth in the Asia Pacific region was slow, and the same store sales in Hongkong also showed a single digit decline.

Japan's stunning performance has delighted Burberry, saying that the future group will focus on the Japanese market, especially Tokyo and Osaka.

By the end of fiscal year 2017, sales will increase to 100 million in Japan.

However, such a gratifying achievement can hardly be attributed to the weak domestic consumption of Japan.

After all, Japan is still facing many economic turbulence factors, such as the rise in consumption tax, the reduction of household expenditure, the shortage of labor force and the devaluation of the yen.

Japan's NHK TV station has released a statistical data that a foreign visitor spends only 150 thousand yen (about 7800 yuan) in Japan, so that the consumption of 10 tourists in Japan will exceed Japan's domestic consumption in one year.

In the first quarter of this year, the average daily consumption of Chinese people exceeded 300 thousand yen.

As of the end of March, more than 920 thousand Chinese tourists poured into Japan this year, according to the Japan Tourism Office.

In this sense, behind the excellent performance of the Japanese luxury market, it is likely that the huge Chinese tourist group is supporting it.

According to statistics, China's visitors to Japan spend 277 billion 500 million yen in the first quarter, accounting for 40% of global tourists, an increase of 64.4% over the previous year, and the 5 consecutive quarter.

From the specific consumption point of view, compared to food and entertainment, Chinese tourists spend all their money on shopping.

Unlike the Australians who ranked second in general, their spending habits of entertainment are different. The cost of shopping for Chinese customers is nearly 180 thousand yen, which accounts for 60% of personal consumption in Japan, and the first position can not be shaken.

Chinese tourists' crazy consumption enthusiasm has also spawned a new term between Japanese media.

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According to reports, the owner of a Ginza suitcase shop told reporters: "Chinese tourists bought it on Ginza street and couldn't get enough to buy the suitcase.

I've been doing leather business in Ginza for so many years. I've never seen such a grand occasion. "

Large businesses have also seen business opportunities from Chinese people.

In addition to the Chinese tax refund service and the staffing of Chinese staffs, Japan's top grade department store has hired garment designers to design and produce high-grade suits of wool and silk blended in Japan according to the characteristics of Chinese men and their preferences for materials.

Japan's Ministry of finance has also had to admit that the Chinese tourist group has promoted the domestic tourism industry. The 2014 fiscal year report shows that Japan's tourism industry has experienced a trade surplus for the first time in the past 55 years, reaching 209 billion 900 million yen, while over 1/4 of foreign tourists' consumption comes from China.

It seems that in the first quarter, the pcript is fairly good in Europe.

Chinese people also have indelible contributions?