Luxury Goods Take The Initiative To Embrace Domestic TV Series

Now more and more big actors are returning to the TV screen. For example, Zhao Wei, Xun Zhou and Fan Bingbing are making TV dramas. Many luxury goods companies provide sponsorship because they sell the faces of big stars.

In the past 2 years,

(Herm s), Prada (Prada), Bvlgari (Bulgari), Givenchy, Ferragamo (Ferragamo), Gucci (Gucci), Louis Weedon (Louis Vuitton) and other luxury brands have rushed to the domestic TV series.

Why?

With the network of public relations, luxury goods are returning to TV dramas with big stars, shortening the shooting cycle of domestic dramas, and so on, more and more luxury sponsorship begins to take the civilian line.

For example, in the 14 year hit TV play "one servant and two masters", Yan Ni wore all kinds of obvious big.

Luxury costumes and bags frequently appeared, including Herm s, Prada, Bulgari, Givenchy and other luxury brands.

Zhang Jiayi's belt is Italy brand Ferragamo, the car is 1 million 480 thousand of Cadillac Escalade, changed the past domestic life drama small and small life.

In the drama "secret fragrance", many of Wang Luodan's clothes are Gucci, because Huang Xiaoming is one of the investors of this drama, and Huang Xiaoming is the spokesperson of Gucci, which naturally contributed to the cooperation between the two sides.

When Sun Li appeared in the "hot mother's story", a lot of luxury relations with her good relations, the platoon team wanted to appear in her postnatal comeback.

In 2015, the most popular TV drama is called Tiger mother cat dad. Zhao Wei's influence is not to be underestimated. It only achieved 1 of the audience rating on the first day of broadcasting, and it realized the miracle of watching millions of people on the second day of broadcasting.

This is why Burberry, Louis Vuitton and a series of famous international brands have chosen to implant in tiger mother, cat and dad.

In the words of "tiger mother cat dad", this kind of big name embedded in the history of TV play is not.

In fact, it is foreseeable that with tiger mother, cat and dad creating the first step of big brand implantation, in the next period of time, there will be more and more famous brands implanted into good plays, and non famous brands will be difficult to enter.