The Brand Can Not Be Copied From The Fashion Of Business Strategy.

Unable to copy the tear fashion

At the beginning of the year, Raf and several colleagues drank champagne paragraphs a few days ago to show me the documentary of "Dior and I".

Believe a lot

Fans' interest in Dior (Dior) is not only a strong publicity and publicity capability for its brand, but also because of its predecessor, creative director John Galliano.

The documentary shows that Raf Simons has just been hired by Christian Dior. He has made a series of advanced customization Series in 8 weeks and won the praise from the industry.

This Belgian

It took a firm position in Christian Dior, and Dior itself slowly began to recover after John's big event.

The 90 minute fashion documentary, from design inspiration, production to release, prepares the whole work process to reveal the veil behind the fashion show.

In the past 8 weeks, Raf has unreservedly demonstrated the understanding of the design structure and the exquisite workmanship of Dior fashion house under the lens.

This is also a record of Raf's pursuit of breakthrough from the confusion and anxiety and the realization of self value after entering Dior.

Luxury is the original European aristocratic culture.

There is no doubt that this aristocratic culture must be supported by money, and its foundation is to see the pure spiritual enjoyment after beauty.

When the watercolor with different patterns becomes one piece

When I was wearing my coat, I could not help crying.

We should be grateful to such a documentary, which shows the artistic pursuit and thread of clothing behind the clothes, reducing the aesthetic value of the advanced customization, and arousing people's ability to simply appreciate beauty.

Beauty should allow all eyes to appreciate, and sometimes it is not necessarily necessary to have it.

Nowadays, consumers are often blinded by vanity and materialism.

In the face of luxury goods, local tyrants are throwing money into each other's comparisons. The middle class is highly cold, and the poor are jealous of their wealth.

The value of a garment is only the number on the price tag. The success of a brand must be inseparable from its business strategy behind it.

To become a classic, there must be something that can not be replaced.

Dior, unable to copy.