Outdoor Brand Crossover And Popular Construction Outdoor +

In the first ISPO summer outdoor exhibition in Shanghai, the concept of cross boundary prevails.

Xiaobian network to introduce to you is outdoor brand keen to build "outdoor +" closed loop.

The outdoor products industry has broken the traditional impression of extreme sports and outdoor travel in the past. A number of new plates such as "urban fitness", "water sports" and "sports trend" have sprung up. Brand dealers and retailers are reconstructing an outdoor + lifestyle closed loop.

Chen Guohua, general manager of Dujia outdoor to the exhibition, said that this year's ISPO outdoor exhibition has divided several new categories of fitness, running and water according to the characteristics of summer outdoor and sports, and the concepts of "outdoor + City Fitness", "outdoor + running", "outdoor + water" and "outdoor + tourism service" are prevailing.

It is reported that there are many new equipment in the fitness field at this exhibition, such as

The Yoga board adopts the special parallel design of the head and tail of the simulated yoga mat, combined with the high strength DWF core material imported from South Korea, and the full coverage of the rose powder EVA pad surface ensures its safety and durability. The 1 big 2 small fin systems ensure the stability of the body when practicing.

According to the industry, from the policy level, the State Council has raised the sports industry to an unprecedented level of national strategy. From the market level, the Chinese fitness crowd is changing to pay more attention to the more diversified health needs.

"At this exhibition, many brands will integrate the smart fitness and outdoor sports organically, and skillfully integrate the display of intelligent fitness products, small equipment, wearable equipment and fitness cloud services, giving fitness and outdoor practitioners a brand new experience."

He said.

In the past few years, the water sports exhibition area, which is the most popular sport in the past few years, is represented by canoe sports. Its waterproofing equipment, life jacket, storage equipment and other water equipment are rich in content. It also includes clothing and accessories for swimming, water skiing and other water sports. From racing products to leisure beach beekney, from traditional swimming glasses to extreme wave products on water, the new concept of "outdoor +" crossover concept is completely annotated.

For example, a waterproof bag, the interior bag design makes the articles in order, two removable shoulder belts are very convenient to carry. The pparent bag design makes it easier to check the cell phone. Even if it is not for professional sports, it is very practical to visit the seaside on weekdays.

Around the development of cross boundary marketing and service industry, this year's exhibition also conducted five demonstration areas, experiential marketing, and how to do experiential marketing for physical retail, especially the demonstration of physical outdoor retail.

Display design and consumer interaction and communication bring new ideas.

The prevalence of cross-border concept has opened a door for the development of outdoor brands.