Iran'S Fashion Industry Is Warming Up.

Every year, about 2 billion dollars of clothing is smuggled into Iran, and legal imports are less than $6 million, less than smuggled 1/333.

In the face of so many illegal imports of garments that are not satisfied with the quality standards set by the government and do not contribute to fiscal revenue, the opening of restrictions on cooperation between foreign fashion brands and retailers is imperative under the government's perspective.

The Middle East is actually not related to fashion and design.

From the D NA Deena Aljuhani Abdulaziz, the fashion director of Stylebop boutique, Leila Yavari, the fashion director of Stylebop website, and Zaha Hadid, who designs the new airport for Beijing, they are all Middle East women.

In Kuala Lumpur, the capital of Malaysia, Islamic Fashion Festival is held every year, so that all the best Islamic groups can be represented.

The designers pushed together to see the world every year.

Teheran or Tehran

The second session has been completed.

When you open the official website of fashion week, you can't find the content related to women or fashion. If you don't see the Logo of the sponsors on the top of the black-and-white photo with Islamic designs, you can't even find clues to the business.

Behind the fashion week, a Iran men's model with "DFW" letter T-shirt is adjusting posture and pace behind a fitness center in northern Tehran.

They are the first legal models in Iran and are preparing for the coming September Darab Fashion Week.

Behpooshi, a brokerage firm, was founded seven years ago, and now has 50 male models and 30 female models.

Like other model companies in Iran, employees initially work underground.

No land exists.

Obscurity and game.

Over the past thirty years, the Iran fashion industry, which has long been shackled by politics and religion, has gradually moved from the bottom to the table.

Two years ago, the general manager of Behpooshi, Mr. Lazhi, wrote a letter to Ali Khamenei's office and asked if there were any specific religious decrees prohibiting the existence of fashion and model industry in Islam. The supreme leader gave a negative answer, which became the basis for the lawful establishment of the model industry.

"If I said there was a revolution in fashion industry in Iran last year, it would not be too much," Razavi said in an interview with the guardian. "In the 30 years since the Islamic revolution, I have seen 10 to 15 fashion shows in China, but in the past year alone, we have seen more than 100."

Before the end of the 70s of last century, because the Pahlavi dynasty ruled Iran had attached great importance to the relationship with western countries, Iran's fashion industry was almost in line with Europe and the United States.

Until the revolution broke out in 1979, the Sharia law was rigorously implemented in the dress code and so on. Women must wear Hijab (that is the scarf we know), and people's lifestyle has changed. There are also reports about the suppression of behavior in Iran.

The most recent was the conclusion of the first round of Iran parliamentary elections in 2012. The Agence France-Presse reported that the Iran police force had taken a "strike against Islamic doctrinal actions", that is, to dress severely against the violation of doctrines, in order to show support for Ali Khamenei.

Such a political crackdown in the name of religion has lasted more than thirty years, and has not broken the fashion industry in Iran; on the contrary, it is reviving.

In 2010, the second films of sex and the city went to the Middle East to take a glance at the bright nails, jewelry and fashion makeup of the Islamic woman Hijab. In 2011, the Fajr Fashion Show was held in Iran as scheduled. Although officials sitting in the front row were to ensure religious and political correctness, designers had learnt to dance in chains. The models were covered with hijab but did not hinder creativity in color and texture; and this month, the interface reported the fashion magazine Vogue to launch the Arabic version of Garr.

Fashion magazines do exist in the Middle East, which loves luxury goods.

According to the report on luxury Digital Competition map released by the Bank of Paris early this year, the proportion of duty-free shops in the Middle East area reached 1/4.

Bain consulting also released a report at the end of last year, which showed that the consumption of luxury goods in the Middle East increased by 10% over the same period last year, due to the promotion of tourism in the region.

The report said: "luxury goods are in a predicament in other markets, such as economic slowdown and currency fluctuations, while demand in the Middle East continues to rise."

In February this year, the US Department Store Messi decided to open the first overseas store of Macy s into the Middle East, and said it was "in view of the outstanding results of its first overseas branch store opened by Bloomingdale 's department store in Dubai 4 years ago"; Sephora, the beauty retailer of LVMH, decided to open the world's first airport flash shop in the AbuDhabi International Airport of the United Arab Emirates. Even Chanel also designed the 2015 early spring vacation series as a desert theme. The venue was located in Dubai. The old Buddha said, "we are just following the trend."