Passenger Flow Increased After Carrefour'S Access To Alipay
Carrefour China CMO Yu Ying said at the ant ecology forum that after 4 months of Carrefour's access to Alipay, the passenger flow to the store increased by 18%, and the original customer structure was optimized.
At present, the penetration rate of Alipay mobile payment in Carrefour reaches 8%. Among every 100 people who shop in Carrefour, 8 people use Alipay to pay.
"These are the mainstay consumer groups with strong spending power. We hope to cooperate with Alipay to win more young people's hearts, so that they can buy more and buy more."
Yu Ying said that in the future, letting young people go to Carrefour will be the key to long-term development.
She said the offline retail format will not disappear, but it needs to integrate with the Internet capabilities to upgrade its service capabilities.
"In the future, there will be a package of cooperation plans between Carrefour and ant gold suit, including the integration of online and offline, the deep cooperation of the electronic membership card and the big data service capability in the offline scene, and the first step of innovation under the cable, such as face payment."
In May this year, Carrefour and China entered into cooperation with Alipay, and all stores across the country were gradually accessing Alipay.
Consumers can use Alipay payment after Carrefour shopping, which is simpler and quicker.
Yu Ying said Carrefour.
staff
The largest proportion of them is the cashier, who takes a very important job.
After working with Alipay, the cashier familiar with the Alipay payment process can greatly improve the original.
Cash collection efficiency
。
A skilled Carrefour cashier receives an average of 1 minutes and receives 15-20 seconds with Alipay.
More importantly, after the access to Alipay, Carrefour stores are old.
Customer structure
The optimization is more and more popular among young people.
According to Yu Ying, Carrefour has 400 million passenger trips in all stores in China, 75% of which are women, 25% of whom are men, with an average age of 42 years, and fewer young people go to supermarkets.
After 4 months of cooperation with Alipay, Carrefour China found that most of the users who use Alipay pay 25-35 years of age, of which men account for 55% and women account for 45%.
- Related reading
How Did The Business Empire Of Wang Jianlin, China'S Richest Man, Build Up?
|
Wanda Department Store: Is The Electricity Supplier Injured By Electricity?
|
- business etiquette | Negotiating Styles Of Japanese Businessmen
- Foreign laws and regulations | Handling Methods Of Customs Inspection
- Foreign laws and regulations | What Is The Declaration Process Of Export Products Returning To Domestic Product Tax?
- asset management | Inventory Management In Business Secretarial Practice
- Fashion frontier | Gorgeous Wind Hat And Curly Hair: Elegant Little Celebrity
- Document processing | Basic Tasks Of Business Document Management
- neust fashion | Beret * Shun Straight Hair: Pure Personality Beauty
- Document Writing | The Role Of Business Writing
- asset management | Management Of Petty Cash
- Office attire | Classification Of Business Documents
- Bertelsmann Yang Luqian Talks About The Development Opportunities Of Cross-Border Electricity Providers
- Ali Tmall Double Eleven Main Battlefield Moved To Beijing Desalination Trading Target?
- Southwest: Chengshang Group 2 Billion 400 Million, Renhe Spring Department Store.
- WAL-MART'S Share Price Is The Biggest Drop, But Not Enough?
- Shopping Malls And Clothing Counters Shrink So That Middle-Aged And Elderly People Can Not Buy Clothes.
- How Did The Business Empire Of Wang Jianlin, China'S Richest Man, Build Up?
- Three Or Four Tier Cities Contain More Business Opportunities, Do You Know?
- Jordan Brand Overweight Women'S Market Will Be Involved In Basketball Shoes.
- Li Xiaolu X Han Han Fire "Fire Bible" Launches New Fashions
- "Jordan Flying Department," Shanghai Launched A Flying Man In The Night Is Very Eye-Catching.