Can Metersbonwe Focus On Developing Children'S Wear Market And Save Its Performance?

Last year, the size of China's children's wear market has exceeded 140 billion yuan. What Metersbonwe sees is the development potential of China's children's wear market.

Last year's children's wear business was pretty good.

For deep inventory crisis and declining performance.

Children's clothing will become the next focus of the company's development.

It is reported that the United States has two children's clothing brands: Moomoo and Mi Xidi, the former is mainly open in three or four tier cities, the latter is relatively high-end, and stores are mainly concentrated in the second tier cities.

At present, the two children's wear brands add up to more than 400 stores, and the goal of the United States is to open more than 1000 in two years.

According to the plan, the United States and the United States will use the state purchase network.

Under the line, we should actively expand brand integrated stores, shopping centers, shopping malls and all kinds of franchise markets to promote the development of children's clothing business.

The US side told reporters that its children's clothing business is now over 300 million yuan.

This figure is still very small in the overall sales of the United States, and the total revenue of the company in 2014 is 6 billion 621 million yuan.

According to the "China children's wear market report" released by Ou Rui consulting in 2015, the United States accounted for 2014.

The share is 0.3%, ranking fifteenth.

But what the US sees is the development potential of China's children's wear market.

Last year, the size of China's children's wear market has exceeded 140 billion yuan, and the "two child" policy will continue to push the industry to maintain rapid growth in the next few years.

"We see that children's clothing business is good last year, and I believe that the future will grow at a high speed.

At present, the order volume of children's clothing will increase every quarter, with an average increase of about 60% per quarter. "

The US side said.

In the past, Smith Barney's children's clothes were often sold in a store with their adult clothes.

According to the plan, most stores have a scale of 80-100 square meters, and the stores with partial brand display will be larger, up to 200 square meters.

"If the store is bigger, it will be more difficult to make money". In the future, it will actively explore the four or five line cities on the premise of maintaining the existing market share.

In the first half of this year, Smith Barney showed its first loss in 7 years. The net profit attributable to shareholders of the parent company was -9476 million, down 152.9% compared to the same period last year.

Facing the double attack of foreign fast fashion brands and electricity suppliers such as UNIQLO, ZARA and so on, the traditional casual wear enterprises in China are generally under attack. Adjusting the product structure is an important measure for many companies to cope with this change.

Semir clothing has resumed growth by increasing the proportion of children's clothing business.

In the first half of 2015, its net profit reached 423 million yuan, an increase of 22.9% over the same period last year.

The United States obviously wants to emulate Semir's practice, but whether it can save its performance remains to be verified by time.