NBA Opened A "Large Peripheral Flagship Store".
In October 21st, NBA's new flagship store opened in Fifth Avenue, Manhattan, New York.
Three storey, 25000 square feet of space, you can find all kinds of sponsorship equipment from Nike, Jordan, Adidas, Under Armour, from jerseys, sportswear to ball caps, all of which can be thought of and related to NBA are there.
Chris Brennan, vice president of global retail development, said: "we are trying to restore the experience on the golf course."
NBA originally had a flagship store in New York, but it was closed four years ago.
Since then, there is only a temporary store sponsored by Adidas.
However, since the end of next season, Adidas will no longer be a sponsor of the Alliance (instead of Nike), it is time for them to build a new store.
Although the influence of the alliance affects more than 151 countries in the world,
Manhattan
This is the only flagship store of NBA entity.
The 40 foot side
Gym shoes
The wall and a custom jersey that takes only 15 minutes to wait is not a thing. On the first floor of the big screen, there is an official selection of countdown games. Two life size interactive touchscreens include NBA, WNBA and all the players' data and data in the development alliance. They can even play a NBA 2K in the store.
And, do you remember the dunking of Jordan in Chicago? He could find the footprints of the dunk when he was on the floor near his shoe wall.
The company hired by NBA to run the flagship store is called.
Fanatics
A sporting goods business worth more than 3 billion dollars is also NBA's largest franchising business provider.
You can buy almost all major sporting events in the United States on the Fanatics (rugby, professional league, ice hockey league, NASCAR raven, NBA, etc.).
Perhaps the alliance values Fanatics's familiarity with cutting-edge technology and a better grasp of the dynamics of its fans. For Fanatics, this large peripheral store project has a huge publicity effect on the future sales of the website.
"Our store is designed to respond quickly to changes, such as the warriors win, and the entire area can immediately get their equipment up."
When interviewed by the media, Brennan also threw out popular words such as athleisure, suggesting that the alliance will keep up with the trend and sell more fashionable and suitable sports equipment for everyday wear.
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