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Zhang Jindong Said That The Deep Integration Of The Internet And The Real Industry Is The Future.

2015/12/27 12:08:00 42

Zhang JindongInternetReal Industry

Appearing in the second world Internet Conference in Wuzhen, Su Ningyun is quite different from other Internet Co.

When Robin Li talked about artificial intelligence big data, Lei Jun talked about how to create products that moved consumers, Suning Yun showed a deformed sample of a live Internet retailer.

Zhang Jindong is now more inclined to define sunning business as a family.

Internet retailers

"Ten years later, Suning will also be a retailer, but a fully Internet based, online and offline retailer."

Zhang Jindong predicts.

As a typical representative of the traditional retailers in China, Suning announced the march on the line, and the outside world has speculated that it will try its best to compress the line business.

Suning's pformation mode is a new cloud business mode of "store business + electricity supplier + retail service provider". After implementing a series of pformation of double line price and offline store upgrading, Suning's 2500 City stores and County town stores may become the next killer of Suning's participation in competition.

Future

Offline store

What does it look like? In the "Internet light" fair, Suning first exposed the future of the store.

In the future, when you enter Suning's shop, you may shop like this: pick clothes you like, do not need to do it yourself, only need to stop at the virtual fitting mirror. Depending on the 3D virtual fitting technology, you can measure the size of your body by fitting the mirror, automatically find the fitted clothes, and help you show the upper body effect in the mirror.

If you choose syndrome, there is no problem. Virtual fitting mirror can help you automatically search and match styles.

If you have doubts about products, you may encounter super warm men in the store.

Su Xiao Yi

"

Based on Suning's big data support, Su Xiao Yi has a huge knowledge system, you can ask him all kinds of questions, he will patiently answer, provide intimate service.

Once you see the merchandise in the store, you only need to scan the code with suning.com client to place the order.

Suning started the Internet pformation in 2009, and joined the world Internet Conference as an Internet retailer in 2015. It means a new start for Suning, at least from one side, suggesting that the traditional retailer has completed the pformation to the Internet.

"When the Internet becomes the comprehensive standard of retailers, the electricity supplier will no longer exist, Internet retailers will become the mainstream, and the competition in the retail industry will return to the essence."

Zhang Jindong judged, "the biggest development opportunity in the next five years will be the deep integration of the Internet and the real industry."

The biggest change in 2015 was represented by the mutual engagement and strategic cooperation between Suning and Ali.

Analyzing the cooperation between the two sides, Zhang Jindong believes that both sides have reached the crossroads of the Internet or collided with each other.

"For Alibaba, Suning's advantage lies in the comprehensive Internet based entity store, highly open logistics capabilities, and the terminal service system covering the whole country, which will help Alibaba to provide users with better experience."

The choice of Ma Yun is that living together is not so good.


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