What Kind Of Store Does La Natsu Bell Want To Open?

Judging from the existing channel mode of clothing industry, the overwhelming majority of brands choose franchisee mode or "partial direct + Affiliate".

Because the franchise mode is conducive to the rapid expansion of the channel, the withdrawal of funds and the relatively low inventory pressure. In the direct mode, the brand business needs to manage the inventory and shop clerks themselves, and its management cost and management difficulty are also greatly increased.

But in La Natsu Bell's view, direct battalion can make the company more flexible to adjust the expansion plan to adapt to market changes.

At the same time, the POS system can be linked to the ERP system of the company's headquarters.

In this way, La Natsu Bell can build his own terminal consumption data, master inventory and optimize sales and marketing strategies in time.

In recent years, in particular, the number of shops in La Natsu Bell has expanded rapidly from nearly 2 000 in 2011 to more than 7000 in 2014, and is expected to reach 10000 in 2016.

Because of the advantages of direct operation, La Natsu Bell has a natural advantage in online and offline implementation.

Under the franchisee mode, how to coordinate and balance the interests of online and offline dealers has become the biggest problem for them to get rid of online and offline double line operation and promote online and offline integration.

If YISHION throws up a plan to build an online shopping mall, it must not terminate because of strong opposition from the channel operators.

Under the non direct camp mode, online and offline are fragmented.

La Natsu Bell and agents or franchisees are fragmented, distributors and franchisees or consumers are also fragmented.

In the case of channel segmentation, it is impossible to achieve O2O, let alone customer experience.

stay

Today, with the development of the whole channel, La Natsu Bell's advantages are obvious. The store realizes the national layout, and the new and synchronous activities on the line and the line are synchronized with the same price.

Meanwhile, La Natsu Bell's warehouse and shop

Stores can be shared, stores are equivalent to online stores, and achieved a complete synergy effect.

It also links the scattered and fragmented Island store system inventory resources into one.

Especially in the management of goods, La Natsu Bell emphasizes fast turnover, fast new and quick digestion, and every week, new 30~50 new 4~6, each sent directly to the shop.

With the same price, regardless of region, direct operation has become a natural advantage.

In fact, franchisee mode and direct battalion mode have always been controversial, and there are no advantages and disadvantages.

For example, YISHION is expected to sell more than 17 billion yuan in 2017, with more than 7 000 shops.

But for many years, YISHION has been taking

The pattern.

At this time, La Natsu Bell just opened up inventory online and offline, which brought better logistics experience for customers.

This is why it landed in Tmall Mall for the first time, and entered the "tens of millions of clubs" in just 3 months. Under the "double eleven" line, the brand electric business ranked twelfth. At the same time, the "double two" went to TOP10 in one fell swoop, and ranked third in the offline brand electric business, next only to UNIQLO and bauden.