XTEP'S Main Attack On The Two Or Three Tier City Line In 2016 Accounted For About 10%.

He Ruibo, chief financial officer, told the media recently that XTEP's same store sales in 2016 were expected to grow at a high number of units, and that more than 7000 stores should be maintained and the sales growth of the same store would be concentrated. At the same time, efforts should be made to integrate online and offline. It is estimated that online sales account for about 10% of the total business.

Among them,

Gross margin for sales is 50%.

At the same time, He Ruibo also revealed that XTEP focused on the mainland market in 2016 to attack the two or three tier cities, and set up experiential shops in the first tier cities, as well as a plan to open online stores in Hongkong.

"In 2016, the growth power of XTEP group mainly came from three aspects. First, the demand for sporting goods increased in the mainland, and the two was that the depreciation of the RMB was conducive to stimulating the consumption of three or four line cities, and three was the growth of e-commerce business."

According to the announcement issued by XTEP group, XTEP group made a profit of 343 million 500 thousand yuan in the first half of 2015, up 20.86% compared to the same period.

The 2014 annual report revealed that the company's revenue rose by about 10% to 4 billion 777 million yuan over the same period, but it declined in terms of operating profit and equity holders' profits. These two have been the fourth consecutive year of XTEP's slide.

In response, Ding Shuibo, chairman of the board of directors of XTEP group, said that XTEP group will continue to implement the "3+" strategy with the core of consumer experience in 2016, that is, "product +", "sports +" and "XTEP".

"

He believes that this is the core reason why XTEP group can grow against the trend in 2015.

In addition, Ding Shuibo believes that channel change is also one of the reasons for reversing the decline in 2015. "In 2015, XTEP group promoted channel pformation, from wholesale to brand + retail, and opened up strategic alliances with super giants such as" Wanda "and" big RH Mart ". It also laid the foundation for continued growth in 2016.

Reporters learned that in July 2015, XTEP and

Express pportation signed a strategic cooperation agreement to jointly develop logistics distribution and storage facilities. Then, in August, XTEP Group signed a strategic agreement with Tmall to carry out in-depth cooperation in new products and O2O.

In 2015, double eleven promotion, as of the evening of 8 points 5 points, sports brand XTEP in Tmall channel single brand sales of over 100 million yuan.

Public information shows that XTEP was established in 2001 and listed in Hongkong in 2008. It mainly runs and sports apparel and supplies. Currently, it has 7180 XTEP retail outlets covering 31 provinces, autonomous regions and municipalities directly under the central government.