Ranking List Of Foreign Clothing, Shoes And Hats Brands Released, Nike Adi Is Stable

With the improvement of the consumption level of Chinese people, the increasing diversification of consumption concepts, the rising trend of "overseas shopping" and "purchasing on behalf of others", and the constant crisis of trust of Chinese domestic brands, more and more consumers have begun to contact or buy foreign public brand products, luxury products or refined products luxury goods The consumption capacity and demand of Chinese people for foreign brands are gradually improving.

In 2016, a survey was conducted to investigate netizens' preference for foreign brands on topics related to foreign brands.

Top three favorite respondents Foreign invested clothing , shoes and hats are Nike, Adidas and Crocodile. Among them, Nike and Adidas are more popular than other foreign clothing brands, with 27.15% and 23.69% of respondents mentioning them respectively, ranking first and second. There is a certain gap between the popularity of crocodiles ranked third and the first two brands, and the reference rate of respondents is 7.87%.

Among the foreign clothing, shoes and hats brands that respondents most dislike, Valentino Hermes Crocodile and Crocodile were the most disliked foreign clothing, shoes and hats brands by respondents in 2016, with 6.02%, 5.22% and 5.22% mentioned respectively.

Related links:

With the improvement of health awareness and the concept of outdoor consumption, young consumers are more interested in new sports. Sports consumption has shifted from traditional sports to more entertaining and ornamental items, such as marathon, rock climbing, outdoor skiing, etc., which will drive the proportion of outdoor products to increase rapidly. In addition, many sports policies were introduced last year, which stimulated the successful bid for the Winter Olympics. Outdoor sports will also break through the restrictions of a few professional enthusiasts, with broad development space.

In the future, professional channel providers will usher in development opportunities:

1、 In recent years, the number of outdoor products brands has grown rapidly, and the competition among brand operators is fierce, so it is increasingly difficult to establish competitive barriers. However, for distributors, the increase in the number of brands means that there are more brands available, and distributors have stronger bargaining power.

2、 At present, the sales channel of domestic outdoor products is still dominated by shopping malls. Due to high rent and limited space, shopping malls generally only sell some popular products, and there are few niche products in equipment and subdivision fields. They do not pay enough attention to product performance and sense of experience, and cannot realize one-stop shopping.

Throughout the development process of American leisure tree men's shoes agent sports brand, the era characteristics of the sports industry in the past decade are that the functionality and professionalism are strengthening, the demand is more and more subdivided, and the brand is weakening; The competitive position of professional channel providers who can provide consumers with a comprehensive outdoor sports service system of commodity sales, event organization and event holding will be strengthened.