Anta Became The First Chinese Sports Brand To Win The 10 Billion Club.
Yesterday, at the twenty-fourth China market commodity sales results press conference and the China consumer market development conference jointly organized by the China Federation of Commerce and the China National Business Information Center,
Anta
15 consecutive years of National Tourism
Gym shoes
The market share of product market is the first.
It is reported that the general assembly, relying on the China Business Federation and the China National Business Information Center's retail big data system, released the 2015 consumption in China.
market
Statistical results of economic data.
Due to the wide recognition of the products and the consumers, Anta has won the first overall success in the market share of the national tourism sports shoes Market in 15 consecutive years.
In February of this year, Anta released its 2015 earnings report, and its revenue exceeded 10 billion yuan, becoming the first Chinese sports brand to win the 10 billion club.
Anta said that in the next ten years, through the strategy of "single focus and multi brand", it will become a world-class sporting goods enterprise of 100 billion scale.
Zheng Jie, President of Anta, pointed out that products are the foundation of Anta's career. Adhering to the spirit of craftsmen and providing the best products for consumers are the core competitiveness of Anta. It is also the most important reason why Anta can continue to develop at a high speed.
In order to achieve the ultimate goal, Anta has made great efforts in product R & D, product design and so on.
In 2005, Anta set up the first national sports science laboratory in the country. By 2015, R & D cost of Anta accounted for 5.2% of the cost of sales, and R & D accounted for an increase of 0.9% over the previous year, making it the first in the industry.
In terms of product design, Anta has set up a number of R & D institutes in the United States, Japan and Korea, and has greatly improved its design capability by establishing an international R & D team.
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