Is It Possible To Stand Firm Or Not?

Although the underwear industry has become a growth industry that keeps pace with the sports industry in the current clothing market, investment banks have different views on the fast developing brands in some industries.

In the future, is it possible for the company to adjust its strategy because of the recommendations of the investment bank?

But for the brand, it is very important to continue to welcome consumers' goodwill, which is able to take into account the real needs of consumers.

It is reported that a few days ago, the international investment bank Tai Mo interviewed by foreign media said that if Wei MI did not change the brand's three major injuries, then it could become the next A&F.

As a young fashion clothing brand, it is quite surprising that it has struggled to grow.

And investment bank analysis believes that the three major injuries are the same.

First, the Logo is too obvious.

For the millennial generation, although the Logo era will not disappear, most surveys have found that consumers prefer a smaller Logo, or a low-key style with no brand name Logo.

As an underwear brand, though there is not much confusion about this brand, PINK, one of its sub brands, has a very clear Logo in its home clothes series.

Secondly, the exclusiveness of the products is too large.

As an annual show

On the show, though full screen is a beautiful body, there will not be too many women to take the initiative to consume.

The proportion of the perfect figure presented by the angel is obtained through rigorous training. Modern women have increased their confidence in themselves, and there is no obvious paranoia for weight loss and diet. On the contrary, healthy physique and curve are far more important to them than perfect body.

Finally, compare the numerous of Wei.

It does not have a clear stance.

For example, Huit, a French lingerie brand, has won more customers' sympathy and goodwill by actively participating in pink ribbon activities related to female breast health, but it has not participated in similar activities for many years.

Therefore, this will also affect the consumption impression of the millennial generation to some extent. After all, young people prefer the more authentic brand.