CASIO Zoom In Again In Chengdu Ocean Pacific.

CASIO unveiled a new G-SHOCK in Chengdu Ocean Pacific.

Although the size of this shop is small, its significance is very important. This is CASIO's first CASIO PREMIUM STORE in China.

At the scene, please go to Michael Tse to ribbon the ribbon and change to another special venue after the event, and further introduce the strategy of CASIO and the new product.

It is very different from the ordinary G-SHOCK shop in the past. Under the light, the "hardware" tone is darker, and a large number of black elements, such as black drawn stainless steel, black mirror glass, all emphasize texture, which is directly related to the location of the store.

The high-end stores will focus on the high-end wrist watch series of CASIO. From the current positioning, MR-G and MT-G are the top of Pyramid, and the MASTER OF G series (known as clay figurines, frog men, etc.), which are familiar with the wider users, are the main force in the middle reaches.

As for the basic positioning of young people, candy color plates, all kinds of men and women G-SHOCK, Baby-G and so on will also appear in the shop, but in high-end shops, it is not the main push.

At the end of this high-end store, MR-G and MT-G are more important.

They are made in mountain factories in Japan. In fact, they are not very different from MASTER series, but they have special consideration in materials, texture and strength and comfort.

Take this MRG-G1000DC flagship as an example, the whole table is all made of titanium metal, while the traditional Japanese red copper technology is used in the crown position. Solar energy, GPS + 6 board radio and sapphire glass are all familiar configurations. At the same time, it also has 3G protection structure, automatic positioning of needle points, and dual core motors that can quickly switch local and off-site time.

The price of the watch is set at 17000 yuan. In fact, it is the cheapest one in the MR-G series, and the limited amount of MRG-8100G before it reaches 51490 yuan. At this price, there is only OCEANUS series, and now you can pursue this price when pursuing the strong protection ability of G-SHOCK.

If you want to be cheaper, MT-G is mainly within 10000 yuan, for example, MTG-G1000GB is not much different from MRG-G1000DC, but there are no elements such as bare copper, but the price of 9500 yuan is almost half the price.

However, it is not so easy to pull the brand upend, especially the G-SHOCK that is well known for its performance, which needs to be more valuable on the other hand - this part of the group focuses on brand added value rather than every configuration.

The opening of high-end stores is just the beginning. G-SHOCK has much work to do in this direction.

This strategy comes from CASIO's efforts to tap the potential of brand, or to maximize the value of the brand. In the past one or two years, this change is particularly obvious. For example, the introduction of the "MASTER OF G" master series has achieved the upgrading of the past "MAN OF G", such as the past "MUDMAN (clay figurine)" into the current "MUDMASTER", which is not only a simple naming change, on the one hand, the product technology is more intensified; on the other hand, CASIO is also making a more concentrated layout and planning for the product line, and further concentrating and pulling the brand resources.