The Twenty-Second China International Home Textiles And Accessories (Qiu Dong) Fair Will Glitter In Shanghai.

The twenty-second China International Home Textiles and accessories (Qiu Dong) Fair (Shanghai home textile exhibition) will be held on August 24-27 at the National Convention and Exhibition Center (Shanghai). The Haining Home Textile Industry Association organized more than 230 home textile enterprises to take part in the exhibition. The exhibition area is 23000 square meters, an increase of 1500 square meters over last year. It is distributed in 5.2 museums and 4.2 pavilions (part). It forms a "colorful Haining" Home Textile Museum, and once again shows the innovative ability of the Haining home textile industrial cluster to Chinese and foreign businessmen, as well as the innovation level of many enterprises' products and brands.

This exhibition will further influence the influence of "Haining home textiles" Zhejiang regional famous brand, create a strong atmosphere of "buy cloth, go to Xu Cun", lay the core position of Haining home textile in China's home textile industry, and lead the pformation and upgrading of the home textile industry in Haining.

It is understood that many exhibitors are ambitious and ready to prepare for this autumn's Shanghai home textile exhibition, hoping to make breakthroughs in this exhibition.

At the exhibition, Haining home textile brand enterprises constitute a strong exhibitor Chen Rong, such as the 5.1 boutique hall, "heart, Maya, Shengli, Kimberly, Xintian, min Hui" and other brands to enter. In the 5.2 hall, Yijia, Jin Yonghe, Hengli, PI Yi, Jin DA and other brand enterprises participated in the exhibition, forming Haining's home textile world, showing the Haining business innovation and change marketing initiatives.

At this exhibition, the exhibitors will compete with each other to display their own special products: Haining Rong Jia Textile Co., Ltd. has launched dozens of new digital printed cotton and linen new products, making it fashionable and natural; Zhejiang Xintian cloth industry Co., Ltd. has launched 7 series of new products; Haining Dayang Textile Co., Ltd. has carved colorful dyed jacquard curtain fabrics to convey to merchants that "home must be colorful".

In 1997, Ma Deliang, chairman of Haining Hai Chao Industrial Co., Ltd., with 2 suitcases full of decorative cloth samples, went to Shanghai Puxi international exhibition hall to participate in the exhibition. It opened the first page of Haining home textile enterprises to Shanghai.

In 2002, the Haining Home Textile Association held the first batch of ten enterprises to participate in the exhibition, exhibiting an area of 800 square meters. With the development momentum of the industrial cluster, the enterprises participating in the exhibition also grew.

Step by step to this day, it embodies Haining.

The main position in opening up the market has demonstrated the determination of the vast number of enterprises to make efforts to pform again and again.

With the rapid development of home textile industry in Haining, the building of regional brand is becoming more mature.

In 2012, "Haining home textiles" was recognized as the "Zhejiang regional brand" by the Zhejiang provincial famous brand Committee. It was standing in the ranks of Zhejiang's home textile industry cluster and famous Zhejiang.

The Haining Home Textile Association has spared no effort to expand the influence of the "Haining home textile" regional brand. At every Shanghai home textile exhibition, the association unified the "Haining home textiles" publicity billboard on the enterprise booth, leaving a deep impression on the businessmen in the past exhibitions, and set up "

"The good image of the brand has created" China "on this basis.

See Xu village, buy cloth to Xu village "strong atmosphere."

This year, the association will distribute a number of "Haining home textile" special publications and portable environmental protection bags at the exhibition to further enhance the influence of "Haining home textile".

In all market promotion, the exhibition will be most effective.

Shen Baowei, general manager of Zhejiang Xintian cloth industry Co., Ltd., said the company attached great importance to the Shanghai home textile exhibition, which has been exhibiting for many years.

This year, the company has set up 420 square meters of light ground booth, which is divided into the boutique hall. This is a pass that the sponsor gave to the boutique. However, the enterprise did not forget to make efforts to develop new products and lay stress on the personalized booth.

The company will introduce 7 styles of cloth products, including American style, Chinese style, French style, European style, modern style, simple European style and new Chinese style. Shen Bao Wei said that the company invested 1 million yuan in this exhibition, though only four days, but exhibitors can directly negotiate business with merchants, and can also start the brand of "Xintian cloth".

Haining home textile enterprises are constantly upgrading and upgrading in products, marketing and services, trying to find a way out of pformation, forming a strong upward atmosphere, highlighting the innovative driving force of the industry, and achieving remarkable results.

Today, the focus of the exhibition is no longer confined to product display and brand promotion. Instead, it focuses on opening up wider space for development in horizontal docking, enhancing the overall marketing capability of home textile products and upstream and downstream industries and cross-border cooperation.

Haining home textile enterprises mainly produce sand distribution, curtain cloth, flocking cloth, household goods cloth, etc. this exhibition will help us find a convenient way to integrate the market with the effective docking of exhibition platform and furniture manufacturers, soft clothes, hard fitting designers and professional electric providers, so as to expand sales channels for Haining home textiles, and create opportunities for enterprises to pform and upgrade and diversify their development path.