China Made 2025 To Promote The Integration Of Apparel Industry Online And Offline

Clothing, food and shelter is the eternal demand of mankind. As an innovative representative of the clothing industry, Yingze District, Taiyuan,

"Active layout"

"And launched its own corporate website, and then set up a communication bridge between enterprises and consumers.

The company is a senior woman's dress brand

Operating agencies, focusing on the operation of women's clothing, and successfully covered the four brands of tricolor, Desai Kniss, Li Xue and AI's poetry to cover the cities and counties of Shanxi Province, and now successfully introduce new brands.

Over the years, the company has been adhering to the concept of customer value creation, using scientific management and advanced marketing theory to create valuable returns for agents and distributors, and create a lasting profit model.

Therefore, the company has also won the unanimous recognition of the industry and consumers.

Then, "

What is the essence behind it? How can fashion apparel industry make better use of "Internet +" to create its own competitiveness and expand its new growth space?

In the final analysis, tangible products have the attributes of manufacturing.

The manufacturing end combines the whole process of manufacturing through the Internet, establishes a personalized and digital production mode, and promotes the division and reorganization of the manufacturing chain.

This is linked to another concept, "industry 4".

Unlike traditional manufacturing "top-down" production, the Internet plus manufacturing terminal is "bottom-up", customer oriented and customer oriented.

For the rising in recent years

Mode, many have physical stores.

It is also making positive attempts to enable future consumers to experience in physical stores and purchase orders on the Internet.

If O2O mode is developing smoothly in garment industry, there will be more offline clothing consumption crowd to online in the future.

Taiyuan Yingze district purple Heng clothing business as one of them, moved to the forefront of industry pformation and upgrading.

Zhu Haoqing said: "in the future online and offline parity and O2O trend, this will also become the advantage of offline brands.

To this end, we will continue to work hard to do a good job in the pformation and upgrading of the company, and realize the synchronization of clothing sales online and offline.

We believe that under the guidance of national policies, our country

The manufacturing industry will move towards a better tomorrow and make continuous efforts to achieve China's manufacturing 2025. "