Sports Industry Is Facing Unprecedented Opportunities And Funds Are Also Busy With Layout.

The potential of sports industry is further released and the space is huge. However, the development of industry is extremely uneven, and it is still at the stage of investment.

The State General Administration of sports held the sports and leisure industry policy promotion meeting and the 2016 national sports industry work conference in Beijing.

The meeting revealed that the next step will be in line with the national development and Reform Commission as soon as possible to complete the establishment and operation of the national sports industry investment fund.

Previously, the water sports industry development plan, the aviation sports industry development plan and the mountain outdoor sports industry development plan on the development of fitness and leisure industry have been published. It is proposed that by 2020, the total scale of the aquatic sports industry should reach 300 billion yuan, the total scale of the aviation sports industry should reach 200 billion yuan, and the scale of outdoor sports industry in mountainous areas should reach 400 billion yuan.

The total scale of the 3 projects is 900 billion yuan.

The sports industry is facing unprecedented opportunities, and funds are also busy with the layout. Many cross-border enterprises have been born, among which there are many listed companies.

However, in the first round of the three quarter performance report tide, the new three board sports listed company nearly half is in the state of loss, the profit enterprise still concentrates on the sports product research and development, the sale plate, but the majority tournament operation business all assumes the loss.

People in the industry are also worried about the development of sporting goods enterprises.

For example, the industry extension and upgrading of the sports industry group based on the manufacture of sporting goods and clothing and the coordinated development of various sports industries have been evaluated by the industry as the company has been engaged in the production and sale of sports shoes and clothing for many years, but it is not enough in the sports industry operation experience and talent reserves. At the same time, the sports industry has invested a lot and needs a lot of financial support.

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In the first three quarters of the Limited by Share Ltd performance of the holding group Limited by Share Ltd (hereinafter referred to as "Pathfinder"), the net profit of the Company attributable to shareholders of the listed company was about 99 million 500 thousand yuan, down about 32% from the same period last year, and its operating income was about 1 billion 700 million yuan, down 12% .2016 compared with the same period last year. The revenue of the Pathfinder industry was about 612 million 560 thousand yuan, or about 52%, and the net profit attributable to shareholders of the listed company was about 5 million 100 thousand yuan, down by about 77% compared with the same period last year.

A veteran player who runs independent sports brands and run cross-country events, "bird uncle" told reporters that although the sports apparel profits are relatively high, the domestic brand market is also facing great challenges, because the domestic sportswear enterprises can not get the high premium of the brand for a time, and more profits of the market are gained by foreign brands.

At present, most of China's competition companies' profit models are not very clear for the time being. Therefore, it is a normal phenomenon for enterprises to lose money or gain large profits.

Professor Tan Jianxiang, director of the Southern China Academy of Physical Sciences, said that the contribution of the whole Chinese sports industry is mainly from the manufacturing industry, first of all because of the development of sports industry in recent years.

Development steps are consistent.

According to the relevant data, the contribution of sports manufacturing industry to the national economy is 80%, while only 20% comes from the service industry.

Secondly, the sports industry

It is impossible to change immediately because of the introduction of policies, so the reports of listed companies will not suddenly become "good looking" in one or two years.

He believes that at present is the stage of large investment in enterprise and capital, involving the construction of facilities and professional teams, it will take at least 5 years to show results.

Tan Jianxiang said that the proportion of the service industry in the sports industry may have exceeded 30% in 2020 and nearly 50% in 2025. However, from the present perspective, the development of the service industry still has bottlenecks, and many of the funds still remain in the strategic investment stage in the sports industry.

Recently, the youth training on the ice Market in the north market is very hot. But it is not known whether the industry is really profitable.