Trend Focus, Inspiration And Lifestyle

Magic Surrealism

The fictional imaginary realm created by individuals or groups, as a conceptual medium representing the real society, stimulates unreplicable creative driving force.

A lot of fantasy films.

And the burst of games blurred the virtual boundaries.

Virtual is also a reality.

The popularity of VR in the entertainment industry spawned the birth of all kinds of magical plots, diverse technology and technology, feeling the magic desire to express the inner world, changing fantasy into reality and not losing it.

Mysterious, weird or even weird content, combining the dull reality with the illusion of trance, leads us into the Surrealist country.

Anxious and boring new middle class

Yamamoto Teruji once said that the middle class is boring.

Their values will destroy the traditional values of every country.

Everything looks flat, vulgar and tasteless.

In recent ten years, Chinese society's morality, aesthetics, values, lifestyles and consumption patterns are rapidly becoming middle class.

However, in the upper middle class and the two generation of middle class guiding consumption today, consumers are only more mature and smart.

The middle class has brought about an upsurge in consumption. They are more loyal to the brand they trust and prefer the minority.

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At the same time, for the anxious middle class families, consolation consumption is also growing.

Pause and leave blank

Pause is a kind of acceptance.

Accept yourself and accept the status quo. Do not push yourself to react immediately to the outside world.

Learning to have a conscious pause, however, the pause is not equal to the stop.

A white paper, you can say it is the most primitive state of "no", it can also be considered the most abundant realm of "yes".

The concept of "empty", "white" and "nothingness" revealed by MUJI's design director revealed the beauty of the material itself.

Brands need to interact with consumers in a less obvious way, without branding consumption to create a more comfortable zone.

Not to pursue impetuous life, but to stay in every moving moment of a good life.

Rust age

In the industrial age, the development of heavy industry depends on the development of heavy industry. At the same time, it also consumes resources of the environment.

Most cities have rusty areas that can not keep up with the times, where traces of the old age are deep, and they need urgent medicine in the new era.

The negative impact of the rust belt on China has been a major explosion in recent years.

Sluggish

We can not see the future industrial mode.

The "rust experience" in the process of urban pformation in New York provides a model.

The imprint of time has brought about the social trend of art and pluralism, without escaping from the past and developing new possibilities.

Environmental protection has been repeatedly emphasized, and the "new rust zone" is a warning.

City Zoo

Imagine a group of mandarin ducks, moving from the northeast to the south of the Yangtze River, suddenly found an open forest in the reinforced concrete, standing in the center of the city.

In the noisy urban area, the space that is full of primitive meaning and the real world are free to switch.

Observing animals and plants in the zoo and witnessing the birth of life is a pleasant surprise; tracking the disappearance of animals is a loss.

Nature is always the best source of inspiration. The lens of a photographer is full of poetry and Reiki, and the accumulation of delicate relationships between human beings, wildlife and nature will enlarge the pure natural mind.

No fear, no danger. The key of rough wild nature is the love and trust between people and animals under the city.

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