Lucy Activewear Alexander Stores Across America Are Closed.

Lucy Activewear confirmed to the media on 24 th that the stores across the country will be closed by the end of this year and will be integrated into the outdoor sporting goods brand The North Face.

Founded in the past 17 years, Lucy Activewear, which is the main commodity for women's sports and yoga apparel, has launched a fashion trend. At the end of this year, stores across the country will be closed and will be incorporated into the outdoor sports apparel brand The North Face.

In 1999, Nike Ju, an entrepreneur who came from the top management of Portland, jointly launched the women's yoga and sports costumes entitled "Lucy".

At first, "Lucy" is pure walking.

In 2002, the entity shop was opened, and the company name was changed from Lucy.com to Lucy Activewear, and the business headquarters moved to California from Oregon in 2010.

According to statistics, Lucy Activewear now has about 60 branches in the United States.

In August 2007, it was headquartered in North Carolina.

The group bought Lucy Activewear at a price of 110 million US dollars.

One of the brands owned by VF group is TheNorthFace.

LucyActivewear spokesman Dez Dixie pointed out that one of the reasons for closing stores is the competitive pressure of other women's sports apparel brands such as Athleta and Lululemon.

It is further indicated that in the past 8 years, the competition for women's sportswear is fierce. Not only the challenges of existing brands, but also the competition from emerging brands, many garment brands are actively developing sportswear.

At present, the Lucy Activewear branch in all parts of the United States will continue to operate normally before this fall, and will continue to take stock.

Dez Dixie said that according to the expiration date of each store lease, all stores will be closed by the end of 2017 or early 2018, and the Lucy Activewear website will also be closed by the end of this year.

Lucy Activewear said all employees in the United States were informed of the closing of the company on the evening of 23.

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Sports wind has become one of the most popular trends nowadays. We can always see its appearance in star show and fashion street.

Shopping in sportswear is no longer an embarrassing thing. Instead, it becomes a way to show external strength and fashion taste.

Correspondingly, women have more and more requests for sportswear, not only to be comfortable, but also very fashionable.

Celebrities are also starting to cooperate with sports brands to launch personal series, and even create their own sportswear brands.

It turns out that star money really sells.

In the past two years, her economy has been booming.

But in the previous sporting goods market, women's consumption power has not been well stimulated.

Before most sports brands put 80% of R & D, production and promotion resources into male dominated markets.

According to the analysis report on women's sporting goods consumption in department stores, the male sporting goods market is in the stage of oversupply, while the types and styles of women's sports products only account for 30%-35% of the total sports brand products.

It is obvious that there is still much room for development in the female sports market.

Claire Varga, the global trend forecasting agency WGSN, said: "the most fashionable thing now is to launch fitness product line.

It is known as the latest celebrity standard, reflecting the importance of health and the star's attention to sports.

Sports brands also like this trend.

Because fashion stars are more popular than today's sports stars -- brands can also get more consumers.

According to NPD, a consumer market research institute, in Britain, the sports and leisure market is worth up to 4 billion 500 million pounds.

(sports and leisure wear includes two categories of luxury fitness clothes and casual clothes).

Globally, this figure is about 173 billion pounds, an increase of 17 percentage points over last year.

It is estimated that by 2020, the value of global sports and leisure market will reach 229 billion.

But this does not mean that the brand can catch up with celebrities in the women's sports market. More inward investors also bring more choices to consumers. If the brand ignores and understands, it merely pursues the new trend and ignores the professionalism, and it will soon be abandoned by the times.

For more information, please pay attention to the world clothing shoes and hats net report.