CHIC2017 (Spring): Jingdong Logistics 2017 China Sports And Leisure Wear Development Forum

On the afternoon of March 16, 2017, "Jingdong logistics 2017 China sports and leisure wear development forum"

The National Convention and Exhibition Center.

In recent years, the expenditure of tourism, culture and tourism has increased rapidly in China, and enterprises are facing such professional problems as fragmentation, specialization, experience, sharing of the economy and rapid response to multiple channels.

For this reason, "

It was just the right time.

Moderator: Li Xin, Deputy Secretary General of China clothing association

The forum was held by the China Apparel Association and the Jingdong logistics cooperation. Jiao Pei, Secretary General of the China clothing association, attended the forum and delivered a speech. Nearly 200 top and middle managers of clothing companies such as nine Mu Wang Limited by Share Ltd, Beijing Victor clothing center, Jiangsu aisdon apparel Co., Ltd., CHENFENG group Limited by Share Ltd and Leighton (China) Co., Ltd. participated in the forum.

The forum is chaired by Li Xin, Deputy Secretary General of China Fashion Association and director of information department.

Speakers at the forum include the founder of Beijing key road sports consulting company, CEO Zhang Qing, vice president of Toread Outdoor Products Co brand in Shenyang, and Chen Shaofeng, head of Jingdong logistics area, Beijing.

The three experts set out from different angles to discuss together.

Through the analysis of the development track of sports and leisure clothing enterprises, the paper explores how to optimize the industrial chain and help garment enterprises to improve their overall operational capability.

Jiao Pei, Secretary General of China Fashion Association

Jiao Pei, Secretary General of the China clothing association, first made a speech. He preached: "President Xi Jinping used the verse of Wang Wei in his Spring Festival Spring Festival this year:" grass and hair, spring mountain is expected ", meaning vegetation is climbing up the hillside, the mountains are luxuriant, and spring is coming.

At present, the global economy is sluggish and consumer demand is recovering slowly. The performance of China's garment industry in 2016 is slow, steady and steady.

Then the performance in sports and leisure industry is commendable.

Next, Secretary General of Jiao Pei briefly summarized the development status and future trend of China's sports and leisure wear industry from four aspects: "online and entity", "demand side", "small trend and big future" and "channel and logistics".

Shenyang, vice president of Pathfinder

Then, the vice president of Toread Outdoor Products Co brand in Beijing shared the case with Pathfinder. He thought, "China's outdoor industry is only 1/10 of China's sports industry is not available, so the space is very large."

Shenyang has put forward a concept of "experiential service". He advocates that sports and leisure wear enterprises should provide the public with the ultimate service of outdoor, sports and experiential travel, and become a social ecological organization leading healthy lifestyles.

He believes that "brand operators" should shift to "social group ecosystem service providers".

Shenyang believes that sports and leisure wear enterprises have to work hard in order to "survive" or even "big development".

Focus on consumer experience and build community ecosystem.

"Let everyone have a healthy lifestyle so that life can be pcendent and wonderful."

Jingdong logistics Chen Shaofeng

Jingdong logistics Chen Shaofeng shared the speech entitled "integration of the times and how to rebuild the supply chain of e-commerce".

Chen Shaofeng said: "in recent years, the scale of clothing business will steadily expand." store "and" electricity "complement each other, online and offline, and multi platform integration and development. High inventory is the killer of clothing enterprises.

Jingdong logistics has launched an integrated logistics solution for apparel and apparel industry under the online, offline, multi platform, full channel, full life cycle, and full supply chain.

Whether the business comes from the online platform, or the customer's own electricity supplier sales platform, or offline entity stores, Jingdong logistics can be integrated into the same warehouse, and through the system docking, the data will be integrated and managed in the Jingdong logistics system, so as to realize the deep integration of merchant inventory, carry out "inventory management" and flexible allocation of inventory, reduce the occupation cost and logistics cost of purchasing funds, and give enterprises' inventory 'untie'.

Chen Shaofeng said that Jingdong logistics is skilled in using large data technology in the supply chain management system. It can accurately calculate and intelligently predict many dimensions of order, manpower, stock and so on, so as to achieve efficient operation and achieve optimal allocation of efficiency, cost, manpower and many other levels.

Maximize the utilization of inventory and provide consumers with the perfect shopping experience.

Through the integration of huge terminal resources, Jingdong logistics provides businesses with full channel value-added services including rural and campus channels, customized distribution of car stickers and parcel boxes, with the delivery of boxes, and cross industry cooperation.

The key road CEO Zhang Qing

The key road CEO Zhang Qing shared the title of "sports +", and Zhang Qing said: "now is the era of" + "flying all over the world. I particularly want to share with you what sports can bring to your business in the context of the so-called" consumption escalation "in the future.

Zhang Qing said, "first of all, the development of sports industry or sports and leisure industry has its own advantages and disadvantages. Secondly, the number of sports consumption groups is expanding constantly. Third, sports is also an experience."

Zhang Qing put forward a concept of "sports man". He said that a real athlete should be centered on consumer experience and "surprise consumers."

Next, Zhang Qing focuses on upgrading the sports industry from the perspective of consumption upgrading.

He believes that in the context of the growth of consumption of sports products, under the background of consumption upgrading, the growth rate of sports products is far more than that of general clothing under the background of vigorous sports power.

In addition, "the values of sports are also changing. In the past, China's development of sports was to emphasize athletics, competitive licensing and the whole nation system.

In the future, sports will become an important means to improve people's health. This is also an important part of the great rejuvenation of the Chinese nation and the realization of the Chinese dream.

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