Prada Or Youthful Reform

"I never wanted to get involved in my work before.

At first, I wanted to keep distance.

I don't like politicization and I don't like the inspiration concept of clothes.

But when I was right

The more important I know and the more I understand, the less critical I become. Distance becomes less important.

If you get closer to more people - different minds, different religions, different cultures - you have to invest more in yourself, "Prada said.

The granddaughter of the founder, Miuccia Prada.

According to the world clothing and shoe net, at the beginning of this year, Prada announced the 2017 spring and summer series campaign: using different scenarios to explain different Prada, so as to map out the ever-changing needs and desires of every person every day.

Before you know, Miuccia Prada is right.

Story telling has never been seen.

In the Prada 2017SS new product and the autumn and winter series, the former Prada, with a little sense of distance, became even more interesting.

Prada is changing its brand image, product design, advertising from flat to online, and offline store design.

Recently, Prada unveiled the new store in Italy's port of cherry, which looks similar to the shop style previously opened in the small island of central Caribbean.

The store image of Prada Miu Miu has changed greatly.

When Prada CEO Patrizio Bertelli announced its performance in 2016 not long ago, it officially announced that Prada will "use the new store's capital for refurbishment, give Prada a new brand image and a more exciting consumer experience".

On the whole, the colors are more vivid.

The dizzy color of the women's clothing area looks a bit like a hippie Mart. The rattan armchairs come from the design of Franco Albini in the 50s of last century.

The shops of Miu Miu are dominated by sky blue, compared with the natural olive table and the yellow cloth chair chair.

In the fiscal year ended in January 31st, Prada group opened 28 new stores, closed 26 stores, renovates 40 stores, and has designated the renovated 50 store in 2017.

"Stores in the new era should be designed for new customers," says Patrizio Bertelli. He thinks these people need to look at everything online, and retailers need to be more stimulating.

Miuccia Prada defines "new customers" as a more complex and diverse group. "It has been easy to become Christian Dior and Coco Chanel, because they are rich people, Europeans and Americans.

Now our work is more difficult because we have a lot of groups and religions, all kinds of people.

Now you have to do better and better, and let people get used to it.

Prada is slow to respond to youth and digitization, and the Prada earnings report that does not embrace the changes of the times is not very good.

As of January 31st, Prada recorded 278 million 300 thousand euros in the 2016 fiscal year, down 15.9% from 330 million 900 thousand euros last year.

However, in the second half of 2016, the overall trend began to improve, especially in the last quarter, when Prada began to gradually reform its layout.

Miuccia Prada claims that "the past and the way of doing things are useless". "Everywhere is the same thing," Miuccia Prada said. "Now we have begun to clean up, go back to the starting point, pull back and focus on differences". In her view, differentiation is the interpretation of different regional cultures.

In other words, it will be more localized.

Therefore, Prada stores in different regions will also be different in design.

In 2017, Prada will open 30 to 40 flash stores around the world. Maybe you can get a glimpse of the new design style.

More interesting reports, please pay attention to the world clothing shoes and hats net.