Should The Pot Be Carried By H&M?

According to the world clothing and shoe net, many people may only ask "size standard" when they buy shoes. Now, many customers are entering.

When brand stores buy clothes, they also want to ask this question.

In recent days, a hot topic in social networking such as Facebook and Twitter is

The clothes size is not up to standard.

The reason for this topic is a British female customer's message on H&M's Facebook home page, tucking up his shopping experience.

The customer usually wears UK12 size clothes, but she does not expect that when trying on a dress, she needs to wear the UK16 size.

It was a blow to her self-confidence, especially in terms of weight and shape.

This message came out, and many British netizens jumped out on their social networking accounts to describe similar situations that they had encountered in H&M.

The deviation on this size is certainly influenced by the size and size of different designs and styles.

We have also reported before, too much "standard body" display of fake models will also affect customers' shopping choices.

But the core reason is that H&M has its own size setting system. Although the size of the label appears to be the standard British size, if you look at it with the European size, you will find that the British size of H&M is relatively small.

A British newspaper has also sought to respond to H&M in this regard.

H&M's official spokesperson said that the size of the product provided by the brand for the 66 markets of the world is the same. "But because there is no uniform size standard in the world, it does not pass.

There will be different size tables in different regions, and the H&M brand will adjust the size of products according to the average size of the regional market.

The two sizes conversion tables of the British size, the European size and the H&M brand show that the converted H&M British size is smaller than the usual size.

In fact, a similar size problem can be regarded as a global problem.

Not only in the UK market, but also in the US, local brand American Eagle has recently offended customers.

A woman in the US who wears American 0 often needs size 4 in American Eagles, and she also angrily voice on social networks.

"Sometimes the size really gives me a sense of randomness," the United States quoted a customer in the United States as saying, "I can wear the S shirt of UNIQLO, but I may not even wear my Zara XL shirt.

You can also solve this problem through the fitting room in the physical shop, but if you want to buy online, you will be crazy.

This reminds people of a new size prediction tool launched by Zara online recently.

The website will collect the size data and purchase records of customers, and provide data for the next customer to purchase suggestions in size.

But most of the time, as H&M said, because there is no authoritative clothing size standard in the world, customers often get confused about buying international brand clothing products. Even if they want to recognize the sizes of different countries, they also need to work hard, because there are different rules in different countries in marking habits.

This makes the brand that wants to become a global business needs to handle the dilemma with extreme caution.

Because a little carelessness, customers will have negative emotions to the brand, and the complaint is not only related to the wearing effect, but also the emotional.

For example, ASOS has recently broken the heart of many people on the website by putting UK10 in the "big code" range, causing Twitter to howl.

Although the fashion industry has been advocacy for "big code models" and "models should not be so thin" in recent years, most customers, especially female customers, still do not want to be labeled "big".

This is the same logic behind this size of word of mouth.

If the size of the brand is to make the customer feel thin, then many customers may feel good about the brand.

However, under such circumstances, a wave of "politically correct" people may start to besieged the brand.

More interesting reports, please pay attention to the world clothing shoes and hats net.