Design, Brand And Manufacture: The Way Of Garment Industry Pformation -- How To Break The Bottleneck Of "Three More, Three, Two And Less"?

Fashion show, achievement exhibition, signing cooperation...

In October 25th, the three day Hebei clothing design competition exhibition was launched at the Shijiazhuang International Convention and Exhibition Center. Hundreds of costumes and experts and scholars from around the province were gathered here. Dozens of famous brand clothing equipment, surface accessories and digital printing production enterprises at home and abroad were concentrated on display.

On the day of the Hebei garment industry pformation and upgrading conference, Hao Zhushan, deputy director of the Provincial Department of industry and information technology, said that the pformation and development of the garment industry in our province has achieved a new start and has entered a new stage of continuous deepening.

"The purpose of organizing a series of publicity and docking activities is to help our garment enterprises improve their design level, promote industrial cooperation, publicize clothing brands, lay the foundation and create conditions for the pformation and development of advantageous brand enterprises."

Hao Zhushan said.

According to the briefing, our province is an important textile industry throughout the country.

Base, product range is complete, but compared with the developed areas, there are "three to three low, two less" industrial characteristics, that is: more manufacturers, more processing, more employees, low technology content, low design ability, low enterprise efficiency, fewer leading enterprises and fewer well-known brands.

To solve these outstanding problems, we must speed up the pformation and upgrading of industries, and take the Trinity pformation of "design, brand and manufacturing".

The provincial Party committee and the provincial government attach great importance to the pformation and upgrading of the garment industry.

In April this year, the province implemented the "Hebei garment industry pformation and upgrading action plan", clearly proposed to accelerate the garment industry to "design, brand, manufacturing" Trinity pformation.

In order to enhance the brand image of our province and create famous brands at home and abroad, the Provincial Textile Industry Association commissioned the provincial textile and garment industry association to organize the Hebei costume design competition, and selected the "ten major clothing brands in Hebei" and "the top ten fashion designers in Hebei", and in July this year,

Released on.

The 105 fashion and apparel enterprises made up the fashion Hebei Pavilion for the first time in the International Fashion Festival, and achieved the goal of "attracting eyes", "catching eyes" and "closing the deal".

Xiong an New District, Xinji, Suning, Daying, Qinghe, Baigou, Yangyuan and other clothing and apparel industry gathering areas, the government invested a lot of financial resources and manpower to organize professional exhibition fairs, not only promoted the popularity of regional clothing brands, but also created a doorstep platform for enterprises.

According to the Ministry of science and Technology Department's scientific planning and careful preparation, we successfully obtained the title of the Ministry of textiles and clothing creative design pilot park (platform).

Hao Zhushan believes that speeding up the pformation of the garment industry to the trinity of "design, brand and manufacturing" requires government departments, industry associations and enterprises to participate, coordinate and promote together, and put forward four initiatives.

To implement the integrated innovation and collaborative development strategy, seize the historic opportunity of the coordinated development of Beijing Tianjin Hebei and the construction of Xiong an new area, and actively implement a new round of technological pformation, and promote seven major industrial clusters and five major creative park construction.

Support the construction of intelligent factories and green factories.

We will carry out the pilot project of garment customization, strive to pform large-scale standardized production to personalized scale customization, and pform from the traditional product centered manufacturing mode to the consumer oriented service manufacturing mode.

We will further promote the docking, exchange and cooperation between Hebei and Beijing and Tianjin, between Hebei and Shenzhen, and support cooperation between garment enterprises and developed countries, advanced regions, and well-known design institutes at home and abroad in designing cooperation, in order to give full play to the exemplary and leading role of the top ten Designer designers in Hebei, and carry out design training, introduce design talents, and cultivate and build their own fashion design teams.

Support enterprises to strengthen creative design around various aspects such as product form, product function, production process and consumption experience, and develop personalized, functional, green and intelligent fashion.

The international fashion trend of clothing and accessories is developing and designing original new products.

To cultivate superior clothing brands. Organize advanced enterprises with characteristic advantages to domestic and foreign famous brand clothing enterprises, learn from advanced experience of brand building and quality improvement, encourage our demonstration clothing brand enterprises to teach brand building experience, invite brand consultation management organizations to hold forum forum, carry out brand building training activities, guide key enterprises to form their own brand echelon, set up brand strategy implementation plan according to different market positioning, and form brand innovation system with distinct characteristics, accurate positioning and strong competitiveness.

Encourage and support the construction of special clothing industry clusters in cities and counties.

The Museum of culture releases public service ads incorporating local clothing and clothing features, launches clothing and apparel industrial tourism, organizes enterprises to organize fashion exhibition and new product launches, and creates distinctive fashion costumes and fashion circles (blocks). The group participates in famous fashion shows at home and abroad, and creates regional feature cards.