How To Start Children'S Clothing Practitioners Under The Upsurge Of "New Domestic Products"?

In the past, the first thing we thought about domestic products was rough manufacturing, and foreign countries often used "made in China" to describe China's products.

However, in the past two years, the market is becoming simple and beautiful, and its reputation is excellent. Chinese consumers who love to go abroad to buy big products are now pursuing the brand of new national products.

With the rise of "the rise of domestic goods" and "the retreat of the country and the like", the new domestic products have also attracted the attention of everyone.

Under the condition of channel sinking, consumption upgrading, consumption demotion and consumption classification, China's products have already crossed the threshold of low quality and low price.

Yan value and quality have become the latest impression of Chinese consumers on domestic products.

The proportion of new products is increasing.

According to the data of several major e-commerce platforms, the online share of Chinese brands on the platform is as high as 71%.

As a result, relevant departments of the state have also released the "new national product plan", which will help further develop the domestic brands from assisting industrial clusters to upgrade digitally, supporting independent creative and characteristic businesses, and assisting Chinese businesses to go to sea.

Children's brand "ban Mi bear" has great potential.

Ban Mei bear market department has done a survey, in 2018, the second tier cities in China accounted for the highest proportion of children's clothing, 38.2%, three or four line users accounted for significantly higher than the first tier cities, sunken cities become the main battlefield of children's clothing category.

The children's clothing market has occupied two or three lines of cities and the sinking of children in towns and townships. Consumers in these areas also prefer the national brand products.

It has to be said that under the market opportunity, the national brand children's clothing becomes the mainstream of children's consumption.

Although most of the children's garments in China are domestic brands, there are many brands that can not satisfy the aesthetic requirements of Chinese parents.

The domestic brand should highlight its own style to make a difference. The positive examples include the famous sports brand Lining, the famous adult clothing brand Semir and the autonomous child wear brand name bear.

In the past 2018, ban Mi bear has been on fashion week many times, which is more striking than ever. The most important thing is that it integrates Chinese elements into clothing and shows it in fashion.

Do things well in your own field, and you can expect them in the future.

As the leader of children's wear, BAM bear's strong background and hatching ability are second to none.

This is a forward-looking brand of children's wear chain, which has gone beyond ten years. The integration ability of the brand has achieved the integration terminal of a brand chain store.

Under the trend of "new domestic products", children's wear brand sales are considerable.

Ban Mei bear has always believed that for children's clothing practitioners, sales and operation are the focus of operation, we can start from two aspects of products and customers.

The key to marketing is to do well in your own field and to seize the flow of customers into private domain.