Beautiful Pursuit Of The Light, When The Cloud Tide Burns -- 2020 Beijing Fashion Week Lights Up The Fashion Night In Beijing

On September 15, with the theme of "chasing light" Opening ceremony of Beijing Fashion Week 2020 In the new era, Shougang Park, a new landmark of capital city revival, was held. At the event site, the green fiber tree was watered with the guests, Beijing Fashion Week 2020 The fifth anniversary of the opening ceremony.

As the public activity unit of Beijing international design week, "Fashion Beijing", Beijing Fashion Week 2020 It is sponsored by Beijing garment and textile industry association, Beijing fashion Holding Co., Ltd., fashion Beijing magazine, and undertaken by Beijing Fashion Week Co., Ltd. and Beijing Fashion Capital Culture Communication Co., Ltd. Shouldering the mission of "giving Chinese brands a chance to grasp the right of fashion discourse", this year, Beijing fashion week will compose a colorful chapter of Fashion Beijing in the mode of "online and offline integration and interaction".

Sun Ruizhe, President of China Textile Industry Federation; Wang Tiankai, former president of China Textile Industry Federation; Zhou Mingchun, Party member and deputy general manager of China General Technology Group; Cao Xuejun, deputy director of consumer goods industry department of Ministry of industry and information technology; Zhu Meifang, academician of Chinese Academy of Sciences; Zhai Xianjun, first-class inspector of Beijing state owned assets supervision and Administration Commission; Chen Wei, deputy secretary of the Party committee of China Textile Industry Federation Mr. Zhao Xuwei, deputy director of the Party committee of Beijing National Defense Industry Institute, Mr. Zhou Xuwei, deputy director of the Party committee of Beijing National Defense Industry and trade union, Mr. Zhou Xuwei, deputy director of the Party committee of Beijing National Defense Industry and trade union, Mr. Zhao Shengwei, deputy director of the party Committee of Beijing National Defense Industry and trade union, Mr. Zhao Shengwei, deputy director of the Party committee of Beijing national defense industry, Mr. Zhao Shengwei, deputy director of the Party committee of Beijing National Defense Industry and trade union, Mr. Zhao Shengzhong, deputy director of the Party committee of Beijing National Defense Industry and trade union, Wang Yudong, deputy director of Beijing International Design Week Organizing Committee Office, deputy general manager of Beijing Gehua Culture Development Group Co., Ltd. and chairman of Beijing International Design Week Co., Ltd., Wu Li, director of organizing committee of Beijing Fashion Week 2020, President of Beijing Fashion Textile Industry Association, party secretary and chairman of Beijing fashion Holding Co., Ltd., and Party committee committee of Beijing fashion Holding Co., Ltd Mr. Gu Weida, deputy secretary of the media, and other 450 guests attended the opening ceremony.

Sun Ruizhe pointed out in his speech that fashion is the comprehensive embodiment of the people's spiritual outlook and a realistic force to promote economic and social development. From meeting the material needs to meeting the spiritual needs, from improving the quality of life to improving the quality of life, from promoting consumption upgrading to promoting industrial upgrading, the fashion industry has a strong consumption creation and leading ability. After five years of tempering, Beijing fashion week is becoming a fashion event in China.

In his opening speech, Wu Li said that after five years of tempering, the scale, content quality, presentation form and internationalization of Beijing fashion week have been increasing year by year. There are nearly 500 famous brands at home and abroad showing wonderful performances, which not only improves the quality of fashion consumption, but also promotes the development of the fashion industry and enlivens the urban fashion atmosphere. It also links the new fashion landmark with the normal landmark every year To arouse more in-depth integration of participating brands, designers and the capital city culture, and initially build the urban fashion industry platform ecology. In April this year, the medium and long term plan of Beijing to promote the construction of national cultural center (2019-2035) was released, which pointed out that the fashion industry chain should be extended, the fashion industry ecosystem should be built, and the international brand activities such as Beijing fashion week should be well organized. This indicates that Beijing fashion week has been formally incorporated into the national cultural center construction plan in the next 15 years, and has opened a new development milestone.

The opening ceremony of this fashion week was broadcast live on the news channel of Beijing TV station. More than 100 media, such as shaking tone, Tencent video and Sina News, were broadcast and reported on-line simultaneously. Li Yangwei and Wu yewei, famous hosts of Beijing TV station, presided over the ceremony. More than 50 popular stars came to the scene and attended the opening red carpet to light up the fashionable Beijing night and open the Beijing city Fashion culture feast.

　　 Five year journey to gather powerful resources of the platform

In terms of Beijing fashion week, 2020 carries a special significance. Looking back on the past five years, it not only engraves the pace of continuous growth of Beijing fashion week, but also shows the excellent achievements of transformation and development of Beijing fashion industry.

In September 2016, the first Beijing fashion week was held in Laijin cultural and creative industry park. The concept of "openness, inclusiveness and cooperation" was put forward. At the beginning of its establishment, it focused on the development of the industry, integrated fragmented resources and enabled the development of Beijing fashion industry. In 2017, Beijing fashion week was officially incorporated into the "Fashion Beijing" section of Beijing international design week. With the theme of "new business card, new vision, new ideas and new commerce", it was held in the fashion cultural landmarks such as Taimiao and Fenghuang center, seizing the opportunity of national "China brand day", highlighting the cultural confidence of local brands and transmitting fashion voice to the world. In 2018, Beijing fashion week, with the theme of "diversity, focus and symbiosis", will be held in Baoyun building, Fangheng International Center, Chaoyang Joy City and other places. It will pay more attention to the convergence and link of design and commerce, trend and technology, as well as cross-border elements, so as to enhance the diversity of platform value and function. In 2019, the Beijing fashion week with the theme of "cross border, integration and consumption" will hold more than 60 official activities in water cube, Fangheng International Center and other places, with the participation of famous international designer brands from France and the United Kingdom. Under the background of the coordinated development of Beijing, Tianjin and Hebei and the new positioning of the capital city function, we should further explore the six values of Beijing fashion week, namely, society, culture, media, platform, commerce and resources.

This year, Beijing Fashion Week ushers in a new transformation and upgrading on the occasion of its fifth anniversary. From September 15 to 22, more than 80 official activities will be held in the 8-day Beijing fashion week, which will be held in Shougang Industrial Park, Wangfujing pedestrian street, longfu cultural center, Fangheng fashion center, Jinggong fashion innovation park, Tongniu film industrial park and other capital fashion cultural landmarks, bringing together nearly 200 brands at home and abroad. It is worth mentioning that this year's Beijing fashion week has ushered in more top class designers and well-known local brands, which will bloom in this stage focusing on fashion culture, reveal the new look of local fashion, transmit Chinese fashion power to the world, and demonstrate cultural confidence.

　 Green environmental protection master's debut

On the evening of the opening ceremony, the theme show of "Ye" Zhang Kaihui & Zhang Zhaoda, a new material and China textile green fiber brand conference, opened the fashion week, and more than 60 sets of high-end fashion appeared.

To realize green development, take the road of ecological civilization construction in the new era, and constantly meet the people's growing needs for beautiful ecological environment have become an important part of the people's yearning for a better life. Under this background, the theme show "Ye" is jointly performed by green fiber and international top design master and artist Zhang Zhaoda and his daughter, new designer Zhang Kaihui. Through the combination of high-tech ecological fiber and fashion art, it is integrated with avant-garde fashion design innovation, highlighting the new concept of integration of fashion and technological fabrics, and presenting the vision of harmonious coexistence of human and nature. This release is full of sense of science and technology. It makes use of the characteristics of Shougang industrial culture style, creates a unique green space and creates a comfortable atmosphere through the environmental layout. Combined with the concept of "leaf" and modern fashion presentation, it brings a perfect immersion experience to the guests and audience. The models show the beauty of life with the beauty of fashion materials.

At the moment, the global environmental problems and resource limitations constitute a huge contradiction. The green environmental protection problem has become an important issue to be solved in the world. At the opening ceremony, the launching ceremony of green fiber industry alliance and "green fiber industry alliance" has been officially established. From pulp, fiber, yarn and fabric from the source to clothing, home textiles and industrial textiles of final consumer goods, the whole industry chain will form a strategic alliance to jointly create the national brand of green fiber and bring consumers more green, comfortable and environmentally friendly green fiber products.

　　 Big screen show

As the highlight of this fashion week, the activity of Wangfujing sub venue of 2020 Beijing fashion week will be held on September 16 at Fountain Square in front of Wangfujing Department store, the "first commercial street in China", and also the prelude of the 7th Beijing Wangfujing international brand Festival. The opening show was led by international famous fashion designer Lawrence Xu, bringing a series of stunning high-end fashion releases. At the same time, there will also be 7-day theme shows such as "cultural tour", "brand name", "intangible cultural heritage light", "design contract" and "national style". Classic national fashion brands such as Xuelian, pure touch and shangjiukai will appear in turn, bringing a fashionable Beijing feast combining cutting-edge creativity and Beijing flavor culture.

As a major innovation highlight of this fashion Monday, 2020 Beijing fashion week will create a cloud linkage platform. Official H5 and shaking tone official number will bring eight days of cloud publishing, cloud broadcasting room, cloud sharing meeting, cloud shopping exhibition and other wonderful fashion contents. It will collect online trends of global brands and designers, and well-known products such as Pierre Cardin, white-collar workers, Yiwen, jinyujie, Pifu and colorful fengma The brand will also participate in the cloud broadcast to create the concept of unlimited fashion release, provide diversified display and transformation channels for the brand, and help the brand realize the integration of product and effect.

　　 Cultural integration enables Beijing urban renewal

Leading fashion culture innovation, promoting the upgrading of Beijing fashion industry, focusing on the construction of Beijing National Cultural Center and enabling Beijing urban renewal have become the core attributes of Beijing Fashion Week gradually formed in the past five years, and formed a platform feature that can not be copied. Over the past five years, Beijing fashion week has left an unforgettable glimpse of fashion in many representative fashion cultural landmarks in the capital, and has gradually constructed the urban fashion industry platform ecology in the East, West, North and south.

As the characteristic show of this fashion week, longfu culture center focuses on the fashion and cultural characteristics of intangible cultural heritage. Brands such as rose Daiwei, idol lady, xiangdaigong and Rechenberg will bring traditional crafts and national trend works. In the same period of the show, Huafang real estate · 2020 Fashion Beijing Exhibition gathered the theme exhibition of "Raymond's 80th anniversary", including new national brands such as dense fan, neiliansheng and Rushan, bringing high-quality design works and aesthetic experience with more contemporary value to the participants. Today, the national trend has become a new trend. Through a series of performances of intangible cultural heritage elements, Beijing Fashion Week re recognizes national culture, inherits traditional culture and endows it with new value.

Beijing Fashion Week 2020 is not only an excellent stage for fashion trend release, but also an ideological feast for industrial innovation and development. The 2020 Fashion Beijing Summit Forum will come on schedule from September 16 to 18, with the theme of "pursuing light forward: collaborative innovation and promoting development" as the theme, and jointly discuss the new development path of fashion industry through the form of live network cloud enjoyment. The sub forum takes "digital innovation of fashion brand" as the theme, and discusses the new theory and practice of fashion brand in digital innovation. The two forums will gather the intelligence of fashion industry and jointly build an exchange platform for the construction of Beijing fashion city and national cultural center.

　 Activate consumption and release new potential energy of Industrial Development

As a professional exhibition of Beijing fashion week every year, it is also an important part of business transformation of new designers and fashion brands. 2020 week up fashion show will be held in Fangheng fashion center at the same time. Nearly 100 independent designer brands, such as red mansion cheongsam, Xiangni cottage, spectrum and white noise, will bring a brand-new and upgraded consumption experience to fashion people. During the exhibition, nearly 20 fashion activities will be held to attract the attention and guide. At the same time, famous hosts and fashion bloggers of Beijing TV station will be invited to settle in the live broadcasting room of shaking sound and official small program to create a fashion Live Room integrating brand communication, new product release, fashion with goods and hot money. Through cloud shopping exhibition and fashion talent, the whole line linkage can promote the upgrading of fashion consumption.

It is worth noting that the hot IP of fashion trend circle -- week This year, it is the first time to launch joint brand cultural and creative products with shounong group's brands. Creative cultural and creative products such as Wang Zhihe printed T-shirt, Sanyuan Meiyuan DuPont paper bag, Liubiju "on sauce" printed folding umbrella, Mochi printed fisherman's hat and other creative cultural and creative products have further extended the platform resource value of Beijing fashion week. In addition, the 2020 Fashion Beijing international image exhibition, which gathers domestic and foreign fashion image creators and young artists, will also present online at the same time, providing more diversified visual presentation and artistic expression for Fashion Beijing.

Five years of enterprising, five years of spring and autumn. Beijing fashion week has continuously improved its innovation ability, cultural creativity and core driving force, and has the courage to explore. It has taken a road of cultivating brands, cultivating ideas and promoting the characteristic development of the industry, so as to create a fashion culture platform with core competitiveness in China. In 2020, full of challenges, Beijing fashion week will also bring new changes and breakthroughs. It will pursue the light, forge ahead, lead the platform resources, and become the light of the future. (reporter Jiao Yanling)