Strengthen The Digitalization Of The Industry, And Guangdong Points The Way For Textile And Clothing

Guangdong textile and clothing digital transformation has a clear roadmap. A few days ago, the Guangdong Provincial Department of Industry and Information Technology issued the Guidelines for the Digital Transformation of Guangdong's Textile and Clothing Industry. By 2025, the integration level of the textile and clothing industry in Guangdong Province will reach more than 60%, and enterprises above designated size will reach more than 70%. At the same time, it will also cultivate a number of 5G fully connected factories, intelligent manufacturing demonstration factories and excellent application scenarios in the textile and clothing industry.

The consumer goods industry, involving clothing, food, housing, travel, shopping, entertainment and other fields, is an important force driving economic growth. In the opinion of experts, in order to realize the fundamental transformation of products into brands and turn quality advantages into brand advantages, it is urgent to play the role of digital technology in amplification, superposition and multiplication, and further enhance product added value and brand premium.

"Clothing is a non-standard product, with different styles, structures and production logic. It is difficult to form a unified standard technically. Enterprises doing digital research and development often look at problems from the perspective of the Internet, and still need to deepen their understanding of the clothing industry and human engineering structure." In recent years, Chen Zhiguang, Deputy General Manager of Guangzhou Exceptional Clothing Co., Ltd., deeply felt the necessity and urgency of digital transformation, but also deeply felt the difficulties faced by the digital transformation of the textile and clothing industry.

For this reason, the transformation guidance focuses on the application of digital technology in key links such as R&D design, production and manufacturing, operation and management, and public services of the textile and clothing industry, and puts forward specific guidelines.

For example, guide the cluster to build an industrial Internet platform serving the textile industry in the region, carry out data collection, mining and innovative applications, mine and refine application scenarios and corresponding solutions that are suitable for the characteristics of the textile and clothing industry and solve practical problems in the industry, build an industrial Internet platform system for the textile and clothing industry in the industrial cluster, Build 3 to 5 industrial Internet demonstration bases in the textile and clothing industry.

In terms of digital transformation of the design department of garment enterprises, it proposed to set up a number of enterprise level, prefecture level and municipal level industrial design centers, and create several industrial design centers at or above the provincial level. In terms of business model innovation, support new concepts such as "new retail", give play to the experience, interaction and spatial function advantages of the real market platform, and boost the real market economy. At the same time, digital technologies such as radio frequency chips, two-dimensional codes, bar codes and cards are used to establish textile and clothing product recognition systems and after-sales service systems.

Guangdong will also promote textile and clothing enterprises to strengthen in-depth cooperation with textile and clothing stores, dealers, e-commerce platforms, etc., make full use of various platform data banks, analyze and mine consumer group portraits, incubate and cultivate hot selling products, so that enterprises can change from "sell what they produce" to "produce what they need", Create a new online consumer brand with characteristics and influence. Fully tap the data resources of Guangzhou, Shenzhen, Shanghai and other textile and clothing exhibitions to provide support for exhibition recruitment, investment attraction, service and industry policy formulation.

In view of the fact that private enterprises in the textile and clothing industry mainly focus on small and medium-sized enterprises, the transformation guidance starts from the urgent link of the digital transformation needs of small and medium-sized enterprises, proposes to develop low-cost, lightweight, platform based, and effective digital solutions suitable for the needs of small and medium-sized enterprises, pushes enterprises to the platform, and supports research institutions to build public service platforms for them.

Guangdong will also help enterprises to carry out diagnostic consultation in digital transformation and provide services such as solution application. While promoting the digital transformation of small and medium-sized enterprises, we should strengthen the research on the digital development of the industry and promote the development of standards related to industry digitalization.

(Source: Nanfang Daily)