Market Insight: How To Step On The Three Underwear Consumption Trends Of "Good Heart" Of Users And See New Business Possibilities

The female underwear industry, known as "the last cake in the clothing industry", is becoming the focus of capital market competition in recent years, and its market potential cannot be underestimated. At present, China's underwear market is launching a transformation and upgrading movement around "comfort". Among them, there are new local brands that seize the demand for segmentation and rise strongly, and there are also traditional leading brands that are undergoing gorgeous transformation. The underwear track is ushering in an excellent period of development. We have analyzed the underwear market of Diaoyin e-commerce to bring new opportunities and insights into how brands grasp the consumption trend, seize the core needs of consumers.