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아디 타오바오

2013/6/13 15:43:00 28

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＜p＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞＜a href="//www.sjfzxm.com/news/hangye/20130530/344578."＞＜span lang="EN-US" style="font-family: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial"＞＜span lang="EN-US"＞＜font color="#0000ff"＞阿迪达斯＜/font＞＜/span＞＜/span＞＜/a＞＜/span＞＜font face="宋体"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞在＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞＜a href="//www.sjfzxm.com/news/hangye/20130604/345346.html"＞＜span lang="EN-US" style="font-family: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial"＞＜span lang="EN-US"＞＜font color="#0000ff"＞淘宝网＜/font＞＜/span＞＜/span＞＜/a＞＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞的打假正陷入一

种＜/span＞＜/font＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞囚徒困境＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞。

阿迪达斯有限的精力只能寄望于率先打掉那些营业额较大的售假网店＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞;＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞但对于规模较小的中小网店，＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞假货＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞颇有打也打不尽的劲头。

大量售假网店，有的开始考虑转型，而有的则采取＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞技术手段＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞依然＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞野蛮生长＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-famil

y:Arial; mso -bidi -font -family:Arial '' '-'font face ='송체' '맞아요.

＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞＜v:shapetype id="_x0000_t75" stroked="f" filled="f" path="m@4@5l@4@11@9@11@9@5xe" o:preferrelative="t" o:spt="75" coordsize="21600,21600"＞＜v:stroke joinstyle="miter"＞＜/v:stroke＞＜v:formulas＞＜v:f eqn="if lineDrawn pixelLineWidth 0"＞＜/v:f＞＜v:f eqn="sum @0 1 0"＞＜/v:f＞＜v:f eqn="sum 0 0 @1"＞＜/v:f＞＜v:f eqn="prod @2 1 2"＞＜/v:f＞＜v:f eqn="prod @3 21600 pixelWidth"＞＜/v:f＞＜v:f eqn="prod @3 21600 pixelHeight"＞＜/v:f＞＜v:f eqn="sum @0 0 1"＞＜/v:f＞＜v:f eqn="prod @6 1 2"＞＜/v:f＞＜v:f eqn="prod @7 21600 pixelWidth"＞＜/v:f＞＜v:f eqn="sum @8 21600 0"＞＜/v:f＞＜v:f eqn="prod @7 21600 pixelHeight"＞＜/v:f＞＜v:f eqn="sum @10 21600 0"＞＜/v:f＞＜/v:formulas＞＜v:path o:connecttype="rect" gradientshapeok="t" o:extrusionok="f"＞＜/v:path＞＜o:lock aspectratio="t" v:ext="edit"＞＜/o:lock＞＜/v:shapetype＞＜o:p＞＜/o:p＞＜/span＞＜/p

한가지

＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞淘宝某商家洪波＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞(＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞化名＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞)＜/span＞＜font face="宋体"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞告诉记者。

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’이 (‘o:p (`의 `

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞　　洪波口中的＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞生意＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞是指他开在淘宝上的阿迪达斯鞋服店。

＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞5＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞月中旬，因为网店被阿迪达斯有限公司＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞(＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞下称＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞阿迪达斯＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”)＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family

알리알 '(# font face' '송체' '지적재산권 침해에 대한 항소는 전형만을 마련할 수 밖에 없다.

사전분분분분분분분분분분분-(spanananlang ='엔- US' style ='font -family: Arial, font -ssssssize: 9pt '분분분분분분분분분분분분-(spant -spananant (# # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # # -font -family:Arial;mso -bidi -font -family:Arial `의 홍수설.

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’이 (‘o:p (`의 `

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞　　来自淘宝的数据称，淘宝曾协助阿迪达斯在＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2012＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞年处理了＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞1000＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞多家涉假店铺。

虽然＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2013＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞年以来的这一数据还未可知，但至少表面上看来，阿迪达斯淘宝打假的成效或许并未达到预期。

일부 점포는 각종 방식을 통해 여전히 타오바오 사이트에서 활약하고 있다.

在淘宝上搜索阿迪达斯，众多售价在＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞100＜/span＞＜font face="宋体"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞元以下的产品，仍然比比皆是。

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’이 (‘o:p (`의 `

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞　　＜strong＞＜span style="font-family: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞店主通过＜/span＞＜/strong＞＜/font＞＜/span＞＜strong＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜/strong＞＜strong＞＜span style="font-family: 宋体; font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞技术手段＜/span＞＜/strong＞＜strong＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜/strong＞＜strong＞＜span style="font-family: 宋体; font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞避损＜/span＞＜/strong＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞＜o:p＞＜/o:

'span '' '' -'s''

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞　　今年＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞5＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞月中旬以前，洪波在淘宝网店售卖阿迪达斯产品的生意一直十分兴隆。

以其＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2013＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞年春节前的销量为例，店里当时每天流水可达＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞1＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞万元，按＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞30%＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞的净利润计，每天下来，＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞3000＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-h

ansi -font -family:Arial;mso -bidi -font -family:Arial '' -'font face ='송 '' 원 은 홍수 포켓에 누워 있다.

＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞{page＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞＿＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞break}＜o:p＞＜/o:p＞＜/span＞＜/p＞

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞　　但好景不长，在＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞5＜/span＞＜font face="宋体"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞月份，洪波的淘宝店接到了淘宝删除售假商品的通知。

타오바오는 홍수가게에서 판매한 상품이 아디다스의 지적재산권을 침해했으며, 제품은 표식이나 잘못된 표식이 없는 가짜 상품이라고 말했다.

가게의 상품이 삭제된 후 세 개의 근무일 동안 홍수로 신고하고 신고자료를 올리고, 판매가 없다는 것을 증명하기 위해 그의 가게가 폐쇄될 것이다.

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’이 (‘o:p (`의 `

'span style ='font -size: 9pt, mso -ascia -font -family: Arial, mso -hansi -font -family:Arial, mso -bidi -font -family:Arial (Arial)'을'font face ='송체'라는 통지는 홍수 가마의 개미처럼 해결 방법을 찾아야 한다.

그는 휴가 위험이 커서 다른 브랜드의 트레이닝슈트를 전매하기로 결정했다.

与此同时，为了暂避阿迪达斯的打假风波，不少网店在被投诉后，都选择了上架＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞耐克产品＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞，而原有的＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞阿迪达斯畅销产品＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜font face="宋体"

'span style ='font -size: 9pt;'mso -ascii -font -family:Arial;'mso -hansi -family:Arial;'mso -bidi -font -family: Arial'이 급격에 시달렸다.

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’이 (‘o:p (`의 `

‘font face = ‘송체 '-(span style style = ‘font -sssssssize: 9pt, msoasssaasci- font -family: Arial, mso hansi -hansi -font -family: Arialy, msoso -sasss -sssssize: Appt, msopt -ssassssassssayy -fffffface ((((((((((((((((((())))))-ssssssssssssssssss통지.

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’이 (‘o:p (`의 `

'span style ='font -size: 9pt, mso -ascia -font -family:Arial, mso -hannsi -family:Arial, mso -bidi -font -family:Arial (Arial)'이 사전의 파라스 ='송관 급은 일정한 판매 규모가 높은 인터넷 카페에 속한다.

依据淘宝的规定，蓝冠积分为＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞10001＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞～＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞20000＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞分，由于洪波的这一朋友没有通过虚假成交来刷高店铺评级，按照＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞一个成交才会有一个好评＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜span sty

le="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞来估算，该商家至少成交了＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞1＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞万单冒牌阿迪达斯鞋服。

＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞以平均单价＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞70＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞元左右、＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞30%＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞净利润率估算，他至少赚了＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞21＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Ari

‘ font face '‘ 송체' '' '만 위안' ('' '' '' '' '' '' '' '' '' '' '' '' '' '' '' '.

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＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞　　然而，有趣的是，与洪波准备老老实实转型不同，他朋友的蓝冠店铺虽然也被投诉了，但通过一些＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞技术手段＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜font face="宋体"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞，目前其店铺又解除警报可以正常销售了。

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譬如很多人会同时注册多个店铺＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞ID＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞，被封掉一家店就会将假货转移到另一家未被处罚的店继续销售＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞;＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞另外，对于积分很高、商誉好、易被淘宝推荐和消费者容易搜到的店铺，如果重新开辟一个店铺，将会损失包括老客户在内的许多资源。

이에 따라 기술수단 점포를 통해 관점 경보를 해제하는 것도 피해를 피하는 주요 방식이다.

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’이 (‘o:p (`의 `

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞　　＜strong＞＜span style="font-family: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞先向大网店＜/span＞＜/strong＞＜/font＞＜/span＞＜strong＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜/strong＞＜strong＞＜span style="font-family: 宋体; font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞开刀＜/span＞＜/strong＞＜strong＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜/strong＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞＜o:p＞＜/o:p＞＜/span＞＜/p＞

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞　　＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞如今，在淘宝上搜索，售价＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞100＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞元以下的＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞‘＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞阿迪达斯产品＜/font＞＜/span＞＜span lang="EN-US" style="font

-family: Arial; font-size: 9pt"＞’＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞还是非常之多，但在现实情况下，怎么会有＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞200＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞元以下的阿迪达斯产品＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞?”＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞以洪波的经验判断，这些冒称＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font

-family: Arial"＞＜font face="宋体"＞阿迪达斯网店＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞的＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞100＜/span＞＜font face="宋体"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞元以下的产品应是阿迪达斯的投诉目标。

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’이 (‘o:p (`의 `

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞　　来自天猫阿迪达斯官方旗舰店的陈列显示，其产品标价多为＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞200＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞元左右及以上，＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞4368＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞件商品中仅有＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞3＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞款

‘font /fonnt (# # # # # # # # # # so-hansi -font -family: Arial; mso -bidi -font -family: Arial (Arial) >

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’이 (‘o:p (`의 `

＜p＞＜font face="宋体"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞　　然而，＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞＜a href="//www.sjfzxm.com/news/caijing/20130425/339307.html"＞＜span lang="EN-US" style="font-family: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial"＞＜span lang="EN-US"＞＜font color="#0000ff"＞阿里巴巴＜/font＞＜/span＞＜/span＞＜/a＞＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞公关部高级经理罗静却不认为仅凭价格就能认定卖方为假货：＜/span＞＜/font＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞商品的真伪是由品牌权利

인간이 인정한 것이고 가격은 한 상품의 진위를 판정하는 유일한 조건이 아니다. 타오바오가는 브랜드권력인과 더 많은 협력을 원한다. 공동으로 웹사이트에서 가짜 상인들을 판단하고 처리하기를 바란다.

＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”{page＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞＿＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞break}＜o:p＞＜/o:p＞＜/span＞＜/p＞

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞　　《中国经营报》记者了解到：淘宝方面提供的假货鉴定流程通常是，品牌持有人＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞(＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞如阿迪达斯＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞)＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞在淘宝上发现了可疑网店，然后向淘宝投诉这些网店＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-famil

y: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞售假＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”;＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞淘宝按照投诉信息，经过初步判断，给淘宝网店店主下发通知＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞;＜/span＞＜font face="宋体"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞店主接到通知后，可以通过申诉以表明所售产品是真品。

가게 주인이 이의가 없다면, 타오바는 이 사이트를 수주, 수월까지 관점으로 폐쇄할 수도 있다.

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’이 (‘o:p (`의 `

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞　　＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞淘宝网从成立之初就建立了通过机器系统排查和人工专业团队巡查等系列机制，并在消费者购买的所有环节嵌入维权平台，处理流程对消费者完全透明，公司拥有超过＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2000＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞名的知识产权侵权管理的专职人员，并且通过主动打击、商品抽检等多种方式加强对商品信息的管理力度。

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’이 (‘o:p (`의 `

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞　　然而从被查处的网店和搜索情况来看，无论淘宝，还是品牌商，都会首选销售假货规模较大的网店＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞入手＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜font face="宋体"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞打假。

그만큼 규모가 작은 점포는 종종 깨끗하게 제거하기 어렵다는 뜻이다.

이에 따라 비슷한 브랜드들이 가짜 행태를 꾸준히 유지할 수 있지만 그 공을 일역에 빠뜨릴 수 없다.

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’이 (‘o:p (`의 `

‘sspanstyle = ‘font -sssssssize: 9pt, msoasssaasssaasssaaassaaasspan style = ‘사전사전spanstytttttssyyyyle = ‘sspant -ssassssssssssss -sss -ssssaaassassssssaasssaytttttttt분분박씨와 msosppsspanspansspansayyyyyyyttttttttttssssssssssssssssssss하물며 아디다스의 국내 판매상은 아직 천 가구가 많다.

그러나 이 분매상들이 타오바에게 구체적인 증거를 제공한다면 가짜 상품은 숨길 곳이 없다.

至于假货店主，要么转售自主品牌，要么转售真品，从长远来看，＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞套牌钱＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜font face="宋体"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞是赚不下去的。

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’이 (‘o:p (`의 `

'font face ='송체 '-'span style ='font -size: 9pt, mso -asicii -family:Arial, mso -hansi -fonnt -family: Arial'을 통해'mso -bidi -font -family:Arial'을 온라인 상으로 추적하고 있는 가운데, 애디다스가 함께 단속하고 있다.

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’이 (‘o:p (`의 `

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞　　然而，耐人寻味的是，被阿迪达斯和淘宝异口同声称为＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞常规合作＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜font face="宋体"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞的打假投诉，背后也许隐含着更多深意：巩固既有市场，为进一步的渠道下沉做准备。

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’이 (‘o:p (`의 `

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞　　在经过＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2008＜/span＞＜font face="宋体"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞年北京奥运会后的高库存处理调整期后，阿迪达斯在中国的市场份额已经直逼耐克。

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’이 (‘o:p (`의 `

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞　　市场数据和分析公司欧睿咨询＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2013＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞年＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞3＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞月发布的研究报告显示，＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2012＜/span＞＜font face="宋体"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞年，＜/span＞＜span lang="EN-US" style="

font-family: Arial; font-size: 9pt"＞＜a href="//www.sjfzxm.com/news/hangye/20130610/346250.html"＞＜span lang="EN-US" style="font-family: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial"＞＜span lang="EN-US"＞＜font color="#0000ff"＞耐克＜/font＞＜/span＞＜/span＞＜/a＞＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞占据中国体育运动服饰市场＜/span＞＜/font＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞12.1%＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞的份额，阿迪达斯紧随其后为＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞11.2%＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞

，排名第三的安踏则为＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞5.8%＜/span＞＜font face="宋体"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞。

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’이 (‘o:p (`의 `

＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞阿迪达斯回复称，在＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞通向＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2015＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞之路＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="

宋体"＞战略的指引下，阿迪达斯计划在＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2015＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞年到达＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞1400＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞个国内低线城市。

目前，阿迪达斯在超过＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞900＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞个国内低线城市运营店面，其中，仅＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2012＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞年，就有＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞400＜/span＞＜font face="宋体"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞家阿迪达斯新店开在低线城市。

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’이 (‘o:p (`의 `

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞　　阿迪达斯淘宝打假的行为是否会驱使这些冒牌商品低价流向低线城市，进而冲击阿迪达斯开在当地的实体店铺＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞?＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞阿迪达斯的回复是＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞不担心＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;

mso -bidi -font -family:Arial '' '-'font face ='송체'를 아세요?

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞　　＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞根据我们的品牌调研显示，＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2012＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞年我们已经提升了在低线城市消费者心目中的地位，品牌知名度、喜好度、考虑选择都显著升高。

在＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2012＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞年，我们在各个渠道，包括电子商务中，都看到了两位数的增长。

＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜font face="宋体"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞阿迪达斯集团大中华区新闻发言人说。

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’이 (‘o:p (`의 `

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞　　就目前而言，中国低线城市当下的网购规模受物流等相关因素的影响，市场规模仍然有限，这也让阿迪达斯少了网上打假的＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞后顾之忧＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜font face="宋体"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞：假货流向低线城市冲击其在该地区的实体店铺销量。

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’이 (‘o:p (`의 `

'span style ='font -size: 9pt, mso -ascia -font -family:Arial, mso -font -family:Arial, mso -family: mso -bidi -font -family:Arial "'

＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞5＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞月底开始，针对女鞋、运动鞋、箱包几大类目，淘宝展开为期一个月的专项整顿计划，打击假冒商品，重点关注的品牌则包括＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞NIKE＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞、＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞Adidas＜/span＞＜font face="宋体"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞、爱马仕、路易威登、百丽等。

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’이 (‘o:p (`의 `

'span style ='font -size: 9pt, mso -ascia -font -family: Arial, mso -hannnt -family:Arial, mso -bidi -font -family:Arial (Arial)'을 위한'송체'의 일면 타보가 가식할 힘이 더 강할 것 같다.

淘宝公布的官方数据显示，＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2012＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞年，阿里巴巴集团处理的侵权商品信息＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞9400＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞万条，处罚会员＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞95＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞万余人＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞;＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial;

mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞而在＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2011＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞年，这两项数据分别是＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞6320＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞万条、＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞70＜/span＞＜font face="宋体"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞多万人。

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’이 (‘o:p (`의 `

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞　　但另一方面，淘宝打假的力度似乎随着交易额的持续增长反而有＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞相对下滑＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞的态势。

同样是来自淘宝的数据，＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2011＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞年，淘宝和天猫＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞(＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞彼时仍称为淘宝商城＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞)＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞总流水达＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞4856＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Ar

ial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞亿元＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞;2012＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞年，这一数额突破＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞1＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞万亿元。

这就是说，淘宝和天猫的销售额在＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2012＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞年同比增长超过＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞100%＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞，但其官方处理的打假信息同比增幅不足＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞50%＜/span＞＜font face="宋体"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞。

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’이 (‘o:p (`의 `

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞　　从淘宝公布的知识产权侵权管理人员来说，＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2011＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞年时，这一团队已＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞超过＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2000＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞人＜/font＞＜/span＞＜spa

n lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞，＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2012＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞年则仍表述为＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞超过＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2000＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞人＜/font＞＜/span＞＜sp

# ‘E- US ’ style = ‘font -family: Arial;, font -sssssssssize: 9pt (E사전사전span -span style = ‘font -ssssssssye: 9pt; ‘font -aaaaaaaassyyy -family: Arial;;;, mso -spansapanstyle = ‘font -syyytts s sssssye: 9pe: 9pt: 9pt;;, msoaasssssssssiaaaaaaasssssssssssssssss'font face ='송체'를 비롯한 `

那么，这是否意味着＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2012＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞年同比增加的约＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞50%＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞的打假工作量，是靠这个团队更多的加班来完成＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞?＜o:p＞＜/o:p＞＜/span＞＜/p＞

'span style ='font -size: 9pt, mso -ascia -font -family: Arial, mso -hansi -family:Arial, mso -family: mso -bidi -font -family:Arial (Arial).

外界所能观察到的是：＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2012＜/span＞＜font face="宋体"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞年，阿里巴巴集团向所有品牌权利人开放了知识产权保护系统平台，品牌商团队只要通过该平台提供侵权商品链接和证据，淘宝在核实后即可予以删除。

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’이 (‘o:p (`의 `

＜p＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞　　换言之，＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞2012＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞年淘宝打假工作量的提升，一靠＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞外援＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞即品牌商举报＜/font＞＜/span＞＜span lang="EN-US

'style ='font -family: Arial;font-sssssize: 9pt '' '-(spanstyyle ='font -span style =font -sssize: 9pt, msoaaaaaassciaassyyyyy: Arial, mso -hansi -famsi -font -spanstytttttttttsssssssssssssssssssciefasscieassyyyyyyyyyyyyyyyyyyyyyy: Asyyyyyyyyy송체' '2는 기술 뒷받침에 의지하여 처리 효율을 개선한다.

인력이 한계가 있는 상황에서 타오바오가 이렇게 휴가를 보내는 것은 틀림없다. 하지만 브랜드에 대한 신고를 하지 않은 정보에 대해 타오바오가 얼마나 큰 충격을 줄 수 있을지도 걱정이다.

而更加引起争议的是：淘宝当下的打假模式设计明显属于＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞“＜/span＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞＜font face="宋体"＞注册自由、事后追惩＜/font＞＜/span＞＜span lang="EN-US" style="font-family: Arial; font-size: 9pt"＞”＜/span＞＜font face="宋体"＞＜span style="font-size: 9pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"＞。

‘spana: span lang =‘EN -US ’ style =‘font -family:Arial, font -ssize: 9pt ’이 (‘o:p (`의 `

‘font face = ‘송체 '(span style style = ‘font -sssssssize: 9pt, msoasciasassay- ffamily: Arial, msoso -hansi -fonnsi -font -family: Arialy = ‘font -sssssssssssapt: 9pt, msoasssassssssssssasssssssssffacy -fface ((((((((((((((((((((((((((((((((((((((((그렇다면가짜를 다스리는 결심이 있다면, 타오바오 판매의 확률을 크게 낮출 수 있을 것이다.

'span '-'font' -'의''