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In-Depth Analysis Of How Dealers Fight Fleeing Goods?

2011/3/2 13:13:00 51

Dealers Fight Fleeing

Generally speaking, the occurrence of goods fleeing is mostly related to the business personnel of the factory, and at least is involved in it. (of course, most of the manufacturers who are doing the job of fleeing are not responsible for the area being pported.

They are not afraid of dealers. They sell goods mostly for personal sales, and individuals.

Sale

The realization of performance is in the hands of senior manufacturers, and the only one that can restrict the business personnel of these factories is only the high level of the manufacturers.


As a senior manufacturer, there will not be too much attention to the small problems of a local market.

fleeing goods

There are many other things that can be wrangled. For example, the initiative to move goods or to flee for goods, or some natural goods, will it stimulate the dealers' management and investment in the existing self governed market?

However, if there is a mass market behavior or the trend of development, this will have a very serious negative impact on market construction and price system, which can not be ignored by manufacturers.

However, small dealers are often only part of their own market, and they are faced with the problem of fleeing, far from being able to disturb the top floor of the factory. What should we do?


Unity is strength. Small dealers can quickly communicate with other distributors in the dealer group after they encounter fleeing goods, and notify them of the related problem of fleeing and consequential loss. They emphasize that this is the result of overindulgence of their business personnel by manufacturers. Today, accidents happen to me, and tomorrow is likely to come to you.

In most cases, the manufacturer's top executives are to appease the dealers. They will be ordered to investigate the matter seriously, seriously deal with the relevant responsible persons, and compensate for the related losses.

Such a process can restore some losses on the one hand, and on the other hand, it fundamentally deters other factory workers.


The other two kinds of people fleeing goods are counterparts, local or foreign.

Distributor

Their behavior of fleeing is either for greater interests or for retaliation.


From fleeing goods to the realization of interests, there must be a link between them, that is, fleeing goods must be sold smoothly. There are actually many attacking aspects.


First, do we have the relevant quality inspection procedures for the incoming goods?

Generally speaking, there are very few procedures for handling such quality inspection procedures. Even if there are, they are also issued by the market management department.

And the domestic market management departments are often who do not buy who accounts, your goods in other markets have been proved to be qualified, to me here is not necessarily qualified, I have to check again.

If local small dealers report to the local market management department, it will be effective.


Second, in the fleeing goods, matching gifts or others.

commodity

Is it in place?

Fleeing goods usually do not go along with gifts. If local small dealers enlarge this information point, it will be difficult for dealers to rush over goods to sell goods at normal prices.


Third, now many manufacturers have different product strategies for different regions. So, is the product coming out for other markets?

If there is a product, its applicability and level are lower than the existing local market.

Sale

The quality of the product is much lower than that of the price, which will affect the sales of the product.


Fourth, even if faced with the same product from the same manufacturer, Chinese consumers have always had a deep-rooted concept of product hierarchy, such as big factories and small factories; genuine and substandard products; there are some differences between the goods coming from abroad and the goods that have been sold locally; these differences are also the ones that can be attacked.

For example, how to identify the difference between the so-called genuine goods and the substandard goods (that is, the products that are fleeing) and so on.


Through these attacks, the goods will not be able to sell normally, and they will not be realized.


Another act of fleeing is because of the Revenge of the other side, in order to speed up.

In this case, the hard top will not be used much, so we must take the initiative to show it and give the other party a step.

But what we need to note here is that it is only one aspect of the presentation on the surface. There must be other means.

You have to prove by some examples that you have the ability to fight fleeing, but you want to deal with it peacefully and do not want to make things bigger.


Of course, the best way to solve a problem is to prevent it from the perspective of prevention.

fleeing goods

Problem.

For the current problems that have already appeared, do not manage to deal with it quickly, and do not make a point.

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