What Are The Three Elements Of Commodity Planning?

Blue space-time commodity

What is it?

Blue space chief merchandise consultant Pan Jingzhong

What is the commodity plan?

In short, commodity planning is a knowledge conversion system that implements creativity in the organization.

Therefore, commodity planning is a combination of rationality and sensibility and the interaction between them.

Technological process.

The rational part of commodity planning includes: brand positioning and market positioning, popular information and trend analysis, interpretation, re structure and integration, in line with the analysis of brand market information, the calculation of commodity structure, the coordination of marketing strategy and marketing package.

The perceptual part of commodity planning includes: the conception of innovation, the creation of vision and image, the creation of planning documents, the analysis of seasonal colors, the integration and search of cloth collocation and combination, the implementation of system concepts such as the development of line shape and style details.

The ultimate goal of commodity planning is to develop an overall plan that reflects the company's marketing strategy and can produce and sell products in time to help enterprises make profits.

First, about

Planning "people" training:

The "person" engaged in commodity planning should be a team combination, which can be attached to the design department or marketing department, or an independent commodity planning department, which is responsible for the communication and serial work between the three departments of the marketing department, the design department and the production department.

People who make commodity planning need to have a rational analytical mind, and also need the ability and taste of perceptual creation.

Therefore, it can be cultivated slowly by senior designers in the design department.

Of course, some commodity planning teams are professionally trained by background marketing personnel, who are combined with design and development personnel.

At present, most clothing enterprises do not have a commodity planning department in their organizational structure, but they can cultivate talents with communication, coordination, organizational and structural capabilities through the mutual operation of rational reasoning and perceptual creation, so as to cope with the competitive market of international brands.

Two. What should we do with regard to commodity planning?

The matters and contents of commodity planning almost cover the process of starting from conception to commodity, and all processes and communication:

1. Reading industry newspapers and periodicals.

Keep abreast of the latest market information.

2, communicate with distributors and end customers to obtain sales information;

3, analyze the retail results of commodities;

4, predict the number of units and styles of each series in the season, discuss with designers about the fabric and style used for each style.

5, in the company's marketing department meetings, write and publish the contents of the new season's commodity development.

6, visit the global advanced fabric exhibition and clothing exhibition to find inspiration and methods for commodity development.

7, cooperate with fabric design and development company to develop fabric for second years.

8. Work out with the designer a series of development plans, and participate in the revision stage, sign and approve all clothing styles and quantities.

9. Plan the merchandising plan and sales promotion plan with the marketing department.

The implementation of commodity planning can be expressed in the following formula: creation and implementation of commodity concept.

Management process + marketing plan + Concept =&nbspManagement +&nbspMarketing +&nbspPromotion

Three, about the inspiration of commodity planning:

The popular retailing industry regards commodities as the pmission of beauty.

Clothing, accessories, cosmetics, home furnishings, essential oils, soap, even chairs, tables, etc., whether you admit it or not, in fact, "aesthetic feeling" is the real reason why we buy things.

The appearance and feeling of things will touch the deep instincts of human beings. Because "beauty" is very emotional, those who can decide appearances and feelings can control more than half of the economic value and personal value.

Commodity planning is the process of expressing beautiful things through a "sophisticated design" plan to achieve the sale of beautiful things.

The biggest determinant of a creative process is people.

Commodity planning is a process of putting creative people, creative things and creative things through a process of control and management, and using logical reasoning to push "beautiful" things into the eyes of consumers at the right time.

An era of innovation, high sensitivity and integration has arrived.

Only by combining the logic and parsing of the left brain with the nonlinearity and intuition of the right brain and combining the aesthetic perceptual thinking with the scientific thinking of planning can we create commodity planning and management products to meet the needs of the market, and marketing a "beauty" business body, creating.

The value of brand industry dream.